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Omniture: MotoSport Turns Visitor Interactions Into Sales Opportunities With Omniture Merchandising(TM)


Published on 2009-04-03 06:00:30, Last Modified on 2009-11-02 15:26:44 - Market Wire
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OREM, UT--(Marketwire - April 3, 2009) - Omniture, Inc. (NASDAQ: [ OMTR ]), a leading provider of [ online business optimization software ], today announced that [ MotoSport ], a leading online power sports retailer, has achieved a 10 percent lift in conversion and average order value (AOV) with [ Omniture Merchandising ]™ and [ Omniture SiteCatalyst ]® in just one month.

MotoSport operates a core ecommerce site that is segmented into specific storefronts to match consumer interest and shopping behavior. The storefronts include Dirt Bikes, All-Terrain Vehicles, Street Bikes and Harley-Davidson parts and accessories. Historically, onsite merchandising management was a complex task because numerous products were common to more than one storefront and many were also tied to seasonal campaigns. MotoSport's existing merchandising solution was not user-friendly or transparent and produced different search and browse results for the same product, which proved confusing to some shoppers. MotoSport's team needed a flexible merchandising solution that was easy to deploy and maintain and that would streamline the way online shoppers find and select products.

MotoSport replaced its previous solution with [ Omniture Merchandising ] to present shoppers with more relevant information and to better guide them through the browsing process. Omniture Merchandising enabled MotoSport merchandisers to more easily control the order of product search results based on inventory levels, brand affinity or seasonality. It allowed them to present different navigation options, display associated customer reviews, and cross-promote related accessories. Omniture Merchandising's integration with [ analytics ] also helped MotoSport present informed merchandising and search options. The solution enabled an integrated search and browse experience which helped shoppers find what they were looking for more often, rather than receiving a no-results page on one of the four storefronts, resulting in a 10 percent increase in conversion and AOV in just one month.

"We needed a solution that allowed for simple search refinement by product attributes such as brand, size and color and that also provided merchandising tools such as product spotlights and banner promotions. Our previous merchandising technology was not capable of this level of flexibility and refinement," said Faramarz Farhoodi, CIO and VP of ecommerce at MotoSport. "Omniture Merchandising's built-in integration with Omniture SiteCatalyst for Web analytics is an added bonus -- the analytics data automatically adjusts which products are promoted to our shoppers, ensuring more relevant results."

Farhoodi continued, "Omniture Merchandising helps us convert more browsers, provides greater marketing ROI, and is easy for us to set-up and manage over time without requiring IT resources. By giving business users ultimate control of merchandising decisions and implementation, we're able to make quicker decisions that positively impact our business."

[ Omniture Merchandising ] enables retailers to execute online merchandising strategies that optimize marketing effectiveness through increased conversions and AOV. By improving shoppers' ability to find and select products and promoting products based on business goals and metrics, Omniture Merchandising helps retailers grow their online channel. Omniture Merchandising is part of the [ Omniture Online Marketing Suite ]™, an integrated suite of applications which enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences.

For more information on MotoSport's use of Omniture products, visit [ http://www.omniture.com/en/resources/case_studies ]

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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