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TeleCommunication Systems, Inc.: TeleCommunication Systems, Inc. Launches smsExpress(TM) MVP for Wireless Carrier Enterprise-to

^{Published on 2009-04-01 05:29:41, Last Modified on 2009-11-03 09:15:19 - Market Wire}
 

ANNAPOLIS, MD--(Marketwire - April 1, 2009) - CTIA - Booth # 8706 -- TeleCommunication Systems, Inc. (TCS) (NASDAQ: [ TSYS ]), a leading provider of mission-critical wireless communications, today announced the availability of smsExpress™ Mobile Value-added-service Platform (MVP), a solution for wireless carrier Enterprise-to-Phone business services. smsExpress MVP connects directly to the wireless carrier's data network, enabling enterprises to send text pages directly to mobile handsets using various advanced and legacy interfaces. Wireless carriers can facilitate enterprise messaging internally to employees, externally to customers, and even support emergency alerts.

The smsExpress MVP platform integrates enterprise content generated via email, web pages or machine-to-machine, and provides an enriched user experience. The platform also supports the same interface used by enterprises to send messages to pagers, allowing the enterprise to move paging traffic to wireless phones and eliminate the cost of pagers. The MVP is built using industry-standard interfaces and interoperates with most Short Message Service Center (SMSC) equipment. Today, the SMSC is a key revenue-generating wireless carrier data network element, and requires insulation from sudden, unexpected bursts of messages that are often associated with enterprise and mobile marketing. The smsExpress MVP employs a robust set of throttling mechanisms to protect the downstream SMSC from congestion. In addition, these throttling mechanisms also enable unique wireless carrier Service Level Agreements for each enterprise customer.

The smsExpress MVP service delivery platform also includes an enterprise-facing web portal that allows enterprise personnel to create simple text messages such as campus alerts, product use information or rich multimedia content containing mobile coupons and map images. Utilizing the TCS authentication engine, smsExpress MVP validates enterprise message senders and provides a secure, trusted method for mass delivery of high-capacity messaging. Even more importantly, the MVP platform keeps carriers in control of their networks and customer experience. Message volumes and revenues are tightly controlled and carriers can prioritize what, when, and how much data travels over their networks. Unlike revenue sharing with content aggregators, smsExpress MVP allows wireless operators to bypass the added cost of messaging aggregators while stimulating more messaging service revenues.

"TCS introduced the smsExpress MVP to allow our wireless carrier customers to create or expand their Enterprise-to-Phone business," said Timothy J. Lorello, Senior Vice President and Chief Marketing Officer for TCS. "This new platform supports rich messaging content and enables enterprises to not only replace pagers and reach employees with critical information, but it also can send mass delivery of consumer information including mobile coupons, product recalls, and campus alerts. Most importantly, it will enable carriers to directly generate enterprise premium messaging service revenues."

TCS will demonstrate the uses and benefits of smsExpress MVP in Booth 8706 at CTIA WIRELESS 2009 taking place at the Las Vegas Convention Center, April 1-3.

About TeleCommunication Systems, Inc.

TeleCommunication Systems, Inc. (TCS) (NASDAQ: [ TSYS ]) engineers and delivers highly reliable wireless communications technology. TCS is a leader in wireless text messaging and location-based technology, including E9-1-1 services and commercial applications like navigation that use the precise location of a wireless device, and secure satellite-based communications systems and services. Customers include leading wireless and VoIP carriers around the world, cable MSOs, automotive telematics vendors, and agencies of the U.S. Departments of Defense, State, and Homeland Security. TCS is one of six primary vendors on a $5 billion Army Worldwide Satellite Systems Contract vehicle. For more information, visit [ www.telecomsys.com ].

Except for the historical information contained herein, this news release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended. These statements are subject to risks and uncertainties and are based upon TCS' current expectations and assumptions that if incorrect would cause actual results to differ materially from those anticipated. Those risks are detailed from time to time in the Company's SEC reports, including the report on Form 10-K for the year ended December 31, 2008.

Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to update or revise the information in this press release, whether as a result of new information, future events or circumstances, or otherwise.