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Tue, January 27, 2009

Omniture: George Colony and Danny Sullivan to Deliver Omniture Summit Keynotes


Published on 2009-01-27 07:55:53, Last Modified on 2009-01-27 07:56:57 - Market Wire
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OREM, UT--(Marketwire - January 27, 2009) - Omniture, Inc. (NASDAQ: [ OMTR ]), a leading provider of online business optimization software, today announced that [ Omniture Summit 2009 ] will feature keynotes from George F. Colony, Chairman and CEO of [ Forrester Research, Inc. ], and Danny Sullivan, Editor-in-Chief of [ Search Engine Land ] and Co-Chair of [ Search Marketing Expo ] (SMX).

[ George Colony ] is one of the most influential thought leaders in the world of business and technology. During his more than 25-year career, George has become a trusted advisor to CEOs of leading global companies by providing forward-looking and pragmatic analysis on the impact of technology change on business. During his keynote, Colony will share what CEOs want from their CMOs and their marketing organizations to strategically leverage technology and the Internet to lead change and gain competitive advantages.

Search engine marketing continues to be one of the largest areas of online investment for marketers. [ Danny Sullivan ] is widely considered a "search engine guru" and has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. In his address to [ Omniture Summit ] attendees, Sullivan will speak to trends and future direction of search engine marketing and what best-in-class search marketers can do to increase conversion.

[ Omniture Summit 2009 ] is one of the largest communities of online marketing professionals. This year's conference in Salt Lake City will feature breakout sessions from some of the top online brands including Adobe, Comcast, ESPN, GAP, NBC, Target, and many others. Attendees benefit from sharing best practices, case studies, hands-on lab training and education. To register for Omniture Summit 2009, visit [ http://events.omniture.com/summit/2009/slc/ ].

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]

Copyright © 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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