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Green Globe International, Inc.: Green Globe International Announces Agreement With Global Travel Market for Launch of Green Gl


Published on 2009-03-25 09:05:46, Last Modified on 2009-11-03 18:37:21 - Market Wire
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MURRIETA, CA--(Marketwire - March 25, 2009) - Green Globe International, Inc. (OTCBB: [ GGLB ]), worldwide owner of the Green Globe brand, today announced an agreement with Global Travel Market, an internet media company that specializes in developing a network of bespoke travel meta-search engine solutions, to launch the Green Globe Travel Portal. This initiative is part of Green Globe International's web strategy to build revenues via the online promotion of branded services.

Global Travel Market (GTM) provides direct booking to 75,000 accommodation, attraction and transport products world-wide. Since launch in December 2005, GTM has grown rapidly, developing a number of Travel Search Engine solutions including GTM branded sites in the UK, China and India and partner sites for Lonely Planet, Fairfax Digital, Independent, Dubai Tourism and Commerce Marketing, Philippines Tourism, and Tourism Authority of Thailand.

Green Globe International Chief Operating Officer Bradley Cox said, "On the back of the successful launch of our Green Globe Index, the new Travel Portal will be the conduit for travel consumers to be able to find truly sustainable hotels, tours, restaurants, transport, and other travel products. The Index provides a clear rating of the products' sustainability and the portal will be place to compare all of these travel options."

The Green Globe International partnership with Global Travel Market is based on a revenue share, which will offer both companies the opportunity to collaborate on global marketing initiatives and the introduction of new travel tools.

"Our partnership means that we will be able to maintain a constant stream of new tools via the travel portal to assist travellers in booking green holidays and business trips. New tools will include Carbon Friendly Flight Booking, Local Carbon Offset Finder and map based presentations," Mr. Cox added.

GTM Chief Executive Officer Dave Simmons stated, "This partnership reinforces the value of GTM's unique carbon friendly flight and hotel meta-search solutions that assist users to make informed travel decisions. We are delighted to be able to partner with Green Globe International to develop a customised and innovative travel solution to offer the Green Globe user base."

All Green Globe benchmarked and certified properties are invited to register for feature profiles on the Green Globe travel portal, with all Green Globe International clients receiving free listing and promotions. The Green Globe Travel Portal will be available at [ www.greenglobe.travel ] beginning in May 2009.

The Green Globe brand and program, which traces its roots back to the United Nations Rio de Janeiro Earth Summit in 1992, where 182 Heads of State endorsed the Agenda 21 principles of Sustainable Development, has primarily been used in the travel and tourism industry but is now being expanded to include a growing number of environmentally responsible businesses in a variety of market sectors. The Green Globe brand is an ideal symbol for the world's increasing awareness of environmental responsibility and response to global climate change.

Green Globe International ([ www.greenglobeint.com ]) encourages all shareholders and others interested in following the progress of the company to subscribe to receive email alerts whenever new information is made public. To subscribe, please visit [ http://www.greenglobeint.com/stayconnected/email/ ].

About Green Globe International, Inc.

Green Globe International, Inc. is the worldwide owner of the Green Globe brand, which includes the leading sustainability certification and benchmarking program, carbon footprint calculation and offset programs, and a broad range of consulting services. Green Globe International has been admitted as an affiliate member of the United Nations World Tourism Organization. The World Travel & Tourism Council (WTTC), the business leaders' forum for the travel and tourism industry, is a 5% common stock owner of Green Globe International. For more information on the company, please visit [ www.greenglobeint.com ].

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