Science & Technology
Science and Technology
Science and Technology
Tue, April 14, 2009
Mon, April 13, 2009 VeriSign, Inc.: VeriSign's Cart Whisperer Campaign Wins 2009 Internet Advertising Competition Award
MOUNTAIN VIEW, CA--(Marketwire - April 13, 2009) - A creative viral marketing campaign featuring videos of a man who can "talk" to shopping carts has won the prestigious [ 2009 IAC award ] for Outstanding Achievement in Internet Advertising in the "Best Computer: Software Web sites" category. The pet project of VeriSign, Inc. (
Liberty Fillmore, the star of the videos and campaign, offers a light hearted look at a common online business pain point: abandoned shopping carts. The Cart Whisperer, who obtained his nickname from the unusual way he talks to shopping carts, launched in February 2008 featuring a Web site, videos on YouTube and profiles on MySpace and Facebook. Bloggers and media saluted the campaign within days of its launch. The successful campaign garnered more than 5 million views on YouTube, attracted nearly 123,000 visits to [ www.nomoreabandonedcarts.com ], and acquired more than 400 friends on Myspace and Facebook combined.
"We are thrilled with the success of the Cart Whisperer campaign," said Marianna Peyzner, SSL product marketing manager at VeriSign. "We aimed to connect consumers to something they rarely think about -- abandoned shopping carts -- with a company that bears the most recognized trust mark on the Internet*. The Cart Whisperer accomplished this and more. We were able to reach out to businesses with a solution that could benefit their key performance indicators greatly. Producing the Cart Whisperer campaign was a great experience, and we are honored to receive this IAC award."
In June 2008, the Cart Whisperer was inducted into the MarketingSherpa Viral Marketing Hall of Fame. The campaign also helped VeriSign win the 2008 Online Safety Leadership Award by the Authentication and Online Trust Alliance (AOTA) for exceptional commitment to improving online safety.
*August 2006; TNS Research: [ http://www.verisign.com/static/013506.pdf ]
About VeriSign
VeriSign, Inc. (
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market products and services and customer acceptance of any products or services, including VeriSign's Extended Validation SSL Certificates and solutions, the possibility that VeriSign's announced services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2008 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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