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PlayPhone, Inc.: PlayPhone Announces Agreement With NTELOS Wireless to Provide Mobile Entertainment Offering

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^{Published in Science and Technology on Friday, March 27th 2009 at 6:05 GMT, Last Modified on 2009-11-03 09:38:04 by Market Wire}  

SAN JOSE, CA--(Marketwire - March 27, 2009) - PlayPhone, Inc., the global leader in branded mobile entertainment, announced today a partnership with NTELOS Wireless to bring PlayPhone's extensive library of content to NTELOS Wireless customers via both on-deck and through the NTELOS website using the Powered by PlayPhone subscription-based service. This agreement marks the first time PlayPhone has been selected to handle one of the wireless carrier's consumer-facing mobile entertainment offerings.

The new NTELOS Wireless mobile content portal will enable customers to browse, purchase and download items from PlayPhone's massive library of fully licensed and branded ringtones, videos, games, wallpaper and more, through a seamless experience.

"PlayPhone's experience with powering some of the world's most recognized brands and delivering carrier-grade support to customers simplified our decision process when looking at this service," said Rob Cale, vice president of marketing at NTELOS Wireless. "We want to make sure that our customers get industry leading entertainment alternatives and as much enjoyment from their phones as possible. This partnership allows us to do that."

"NTELOS Wireless is on the cutting edge of what looks to be a future trend for wireless companies and it has taken a big step in that direction," added Ron Czerny, founder and chief executive officer of PlayPhone. "We are very proud to become the first direct-to-consumer mobile content provider in the U.S. to actually power a wireless carrier's mobile entertainment offering."

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from all four major music labels and their artists, game publishers and media companies such as SONY BMG, EMI, Disney, Vivendi, and Sony Pictures Entertainment. In addition to operating its consumer-facing mobile destination at PlayPhone.com with carrier grade support, PlayPhone powers mobile content destinations and promotional offerings for entertainment and retail brands including Wal-Mart, ABC Television, Sony Pictures, SonyBMG, Cartoon Network, Adult Swim, Sega, Real Networks, iPlay and many more.

About NTELOS

NTELOS Holdings Corp. (NASDAQ: [ NTLS ]) is an integrated communications provider with headquarters in Waynesboro, VA. NTELOS provides products and services to customers in Virginia, West Virginia, Kentucky, Ohio, Tennessee, Maryland and North Carolina, including wireless phone service, local and long distance telephone services, IPTV-based video services, and data services for internet access and wide area networking. Detailed information about NTELOS is available at [ www.ntelos.com ].

About PlayPhone, Inc.

PlayPhone ([ www.playphone.com ]) is a leading global mobile media company present in over 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Scale Venture Partners and Coral Capital Management.