Science & Technology
Science and Technology
Science and Technology
Wed, February 18, 2009
Omniture: StubHub Increases Customer Engagement and Revenue With Omniture Recommendations(TM)
OREM, UT--(Marketwire - February 18, 2009) - Omniture, Inc. (
[ Omniture Recommendations ] is a powerful application that gives marketers the ability to customize and control product or content presented on Web sites and other online channels, such as mobile and email. The application features a marketer-friendly user interface and a portfolio of pre-built algorithms that display the most relevant product or content, such as popular and similar items, to drive maximum conversion, customer engagement and revenue. In addition, site and product affinity algorithms can determine which products or content to present based on a combination of criteria including: page views, cart adds and removes, and overall site activity. It also includes built-in testing and reporting capabilities so marketers can rapidly test and optimize recommendations. Omniture Recommendations is part of the newly unveiled [ Omniture Online Marketing Suite ].
StubHub conducted several onsite beta tests with Omniture Recommendations which successfully increased average order value (AOV) by 14 percent. StubHub's marketing and analytics team decided to apply the recommendations technology to their email marketing channel to address shopping cart abandonment. Since StubHub had recently integrated their real-time [ Omniture SiteCatalyst ] Web analytics data with Responsys, their email marketing campaign provider, they were able to use that data and Omniture Recommendations to easily test and optimize different email recommendations. [ SiteCatalyst ] discovered key points in the checkout flow where customers abandoned their cart. [ Omniture Recommendations ] used this data to automatically determine which events could be shown to that same customer in a targeted email in order to re-engage with them. By presenting customers who had abandoned their shopping carts with incredibly relevant content and offers via email, StubHub was able to increase average email click-through rates by over 550 percent, which in turn, lifted revenue by over 2,500 percent.
"[ Omniture Recommendations ] integrates with third-party email applications, enabling us to extend recommendations beyond our onsite experience to optimize our customer interactions across multiple channels," says Liz Nakamoto, lead business data architect at StubHub. "It has drastically reduced the time and resources previously required to promote content and products, allowing us more time to identify other opportunities where we can apply recommendations to create more lift."
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
