Science & Technology
Science and Technology
Science and Technology
Tue, February 3, 2009
Omniture: Omniture Certifies Acceleration as Platinum Professional Services Partner
OREM, UT and NEW YORK, NY--(Marketwire - February 3, 2009) - [ Omniture, Inc. ] (
The partnership has driven results around the world, most recently illustrated by [ Embarq ], a Kansas-based Fortune 500 company that retained Acceleration to integrate its SiteCatalyst and DART for Advertisers (DFA) systems using Omniture's [ Genesis platform. ] The customized integration provided a unique solution for Embarq by consolidating Web site and display advertising data to more accurately measure the performance of individual ad placements and creative treatments. The resulting analysis helps Embarq understand which advertisements deliver new Website leads and sales, allowing them to optimize their digital marketing efforts, from creative development and measurement to media planning and buying.
"As a mutual client of Acceleration and [ Omniture, ] we expect to gain important benefits from this partner relationship," said Lori Mabe, manager of Web intelligence at Embarq. "Omniture's superior toolset combined with Acceleration's experienced, certified consultants will help optimize Omniture products with customized solutions that maximize return on every digital investment."
"Earning Platinum Status formalizes our long-standing partner relationship with Omniture," said Acceleration President, Stephan Pretorius. "We recognize the superiority of the [ Omniture suite ], and have made a concerted effort to build the in-house expertise required to optimize clients' Web analytics practices and findings. This accreditation is the result."
"The certification of Acceleration as a Platinum partner reinforces their commitment to providing the best possible expertise for clients looking to optimize online business," said John Mellor, executive vice president of business development and corporate strategy at Omniture. "With extensive knowledge and product proficiency in [ Omniture products ] and other leading and complementary products of the online marketing ecosystem, Acceleration is well-suited to assist customers in successfully meeting their online marketing needs."
Acceleration, a global provider of digital marketing consulting, employs multiple Omniture-certified consultants, and has product, application protocol interface (API) and custom development expertise, as well as access to Omniture's industry intelligence.
"It's not simply about earning an accreditation. It's about two leaders working together to enhance the art and science of Web analytics for our clients and our industry," explained Pretorius.
About Acceleration
Acceleration provides unrivalled digital marketing consulting, outsourcing and technology services to clients around the world. We have more than a decade of experience creating customized solutions that optimize digital marketing, automate complex processes, harmonize technology and maximize our clients' return on digital investments.
With key offices in London and New York, Acceleration employs expert teams throughout North America, South America, Europe, the Middle East and Africa, and maintains strategic partnerships with industry leaders including Omniture, DoubleClick and Epsilon.
About Omniture Genesis™
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ].
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
