Science & Technology
Science and Technology
Science and Technology
Wed, January 7, 2009
Omniture: Norwegian Cruise Line Selects Omniture to Provide a More Personalized Online and Seamless Offline Experience
OREM, UT--(Marketwire - January 7, 2009) - [ Omniture ], Inc. (
NCL is deploying several Omniture solutions including [ SiteCatalyst ] for greater insight into customer interactions with NCL.com and [ SearchCenter ] for managing search marketing campaigns and key word bid management. In addition, NCL plans to use [ Omniture Genesis ] to integrate third-party marketing applications with [ SiteCatalyst ]. NCL will also benefit from [ Omniture FUSION™ ], the methodology used by [ Omniture Consulting ] for successfully mapping Omniture products and features to NCL's specific online marketing needs and objectives based on Omniture's experience with dozens of [ leading travel industry companies ].
"We selected Omniture for their flexible, multi-dimensional Web analytics solution so we could better understand what our customers and travel partners want in a travel research experience," said Michael Dauberman, vice president, e-commerce for Norwegian Cruise Line. "Omniture gives us data and capabilities that will help us design more relevant content and a seamless cross-channel experience whether customers are dealing with our online or offline travel partners or both."
"Today's travel purchases can be complex experiences where understanding an increasingly sophisticated customer is crucial to maintaining leadership and customer loyalty," said Chris Harrington, president of worldwide sales and client services at Omniture. "By using Omniture, we believe Norwegian Cruise Line will gain greater insights into the offers that resonate with their customers and services that help their travel partners. With this insight, NCL can determine how to continually pioneer new products, offer better value and, as a result, increase bookings through online and offline channels."
About NCL
Norwegian Cruise Line (NCL) is the innovator in cruise travel with a 42-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.
Today, NCL has the youngest fleet in the industry with 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on the newest, most contemporary ships at sea.
NCL is presently building a new third generation Freestyle Cruising project known as F3, for delivery in 2010.
High resolution, downloadable images are available at [ www.ncl.com/pressroom ]. For further information on NCL, visit [ www.ncl.com ] or contact NCL in the U.S. and Canada at (866) 234-0292.
About Omniture Genesis™
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization. Omniture Genesis is part of the Omniture Online Business Optimization Suite.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, Omniture SearchCenter, Omniture Genesis and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
