Science & Technology
Science and Technology
Science and Technology
Wed, December 3, 2008 Omniture: Guava Selects Omniture SearchCenter SEM Platform to Optimise Its Pan-European Spend
LONDON and STOCKHOLM, SWEDEN and COPENHAGEN, DENMARK--(Marketwire - December 3, 2008) -
Omniture, Inc. (
Guava was looking for a solution to help ensure its clients optimised the ROI of their paid search marketing campaigns. Guava was acquired last year by Danish agency Notabene, which rebranded under the Guava name. The agency offers search engine optimisation, pay-per-click advertising and a host of Web-based marketing services. Guava's UK clients include brand names such as SMA, Confused.com, ebookers and WHSmith.
Omniture SearchCenter saves time by optimising SEM results across all the major search engines through a single interface and tracking results via its dashboard. Guava is able to deliver keywords with improved impact as Omniture SiteCatalyst analytics data is used by SearchCenter to optimise keyword bids based on actual conversions, enabling Guava to measure the end-to-end conversions of its clients' campaigns.
The agency will also be able to automate keyword bid management. SearchCenter bid rules can be defined and alerts created based on key metrics that will automatically adjust bid strategies based on performance. With SearchCenter, the most relevant keywords to Guava's clients' segments can be identified through the measurement of their performance against Guava's chosen profiling information.
"We believe Omniture SearchCenter is the best solution for our clients at this time," says Graeme Radford, Guava UK CEO and Group Vice President. "The integration with Omniture's SiteCatalyst Web analytics is a distinct advantage. It gives us greater insight into post-click customer behaviour, enabling us to optimise the purchasing of keywords based on real conversion metrics rather than just click-through data. Today everyone is looking to get the highest ROI, so they can squeeze every possible penny out of their advertising spend. We feel Omniture can help us obtain that for our clients."
"Omniture SearchCenter will be Guava's strategic keyword bid management tool going forward," commented Neil Morgan, Omniture VP Marketing and Channels for EMEA. "With Omniture, Guava can optimise paid search campaigns based on real outcomes, thereby helping ensure they achieve the maximum results for their clients' search marketing investments."
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's approximately 5,000 customers include ABN Amro, AOL, Center Parcs, eBay, Sony, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. [ www.omniture.com ]
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, Omniture SearchCenter and other services, current uncertainty in global economic conditions, including conditions in the credit market that could affect consumer confidence and our customers' ability to purchase our products and services, which could negatively impact the demand for our services and other related matters and could result in changes in customers' subscription and renewal patterns, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business, operations and financial results as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, including the potential for increased pressure on the pricing of our products and services in light of the recent economic crisis, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008 and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
