Science & Technology 
Science and Technology
Science and Technology 
Wed, July 15, 2009
Tue, July 14, 2009
Omniture, Inc. : Food Network Increases Visitor Engagement With the Omniture Online Marketing Suite
OREM, UT--(Marketwire - July 14, 2009) - Omniture, Inc. (
Prior to implementing the [ Omniture Online Marketing Suite ], Food Network offered video on 10 percent of its site and needed increased insight into the way visitors were interacting with video. The company tested a variety of content to drive visitors to view video, then used Omniture SiteCatalyst and Omniture Discover OnDemand to measure video views from natural search visitors. This helped Food Network understand which natural keywords were driving video plays and which landing pages were performing best when entered from natural search. By making video content more accessible to visitors from natural search, video views increased by 30 percent and video completion rates increased by 35 percent.
"Prior to using Omniture, Food Network was unable to understand the importance of video to our viewers and how video views impacted the rest of their site visit," said Richard Calentine, senior analyst for Food Network. "Using SiteCatalyst and Discover OnDemand, we were able to understand when visitors view video and how much they watch, and used that insight to give visitors the more relevant experience they were looking for."
Food Network also used [ Omniture SearchCenter ] to improve how their paid and natural search campaigns drove video views holistically. By measuring natural search around non branded and branded keywords, the team realized which keywords were most effective and optimized their paid search campaigns to those keywords that led to an increase in video views. As a result of this effort, not only did video views increase, but overall page views from both paid and natural search increased by 27 percent.
"Insights generated from the Omniture Online Marketing Suite have proved essential for making decisions about site content and marketing," added Calentine. "Because we continue to use data from Omniture products, visitors are more engaged, they find the content they wanted more quickly and they're watching more videos than ever before."
For a detailed case study, please visit [ www.omniture.com/offer/613 ]
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.