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Omniture: Vintage Tub & Bath Ties Offline Sales to Online Ad Spend With Omniture SearchCenter

^{Published on 2009-06-02 05:13:11, Last Modified on 2009-06-02 05:14:27 - Market Wire}
 

OREM, UT--(Marketwire - June 2, 2009) - [ Omniture ], Inc. (NASDAQ: [ OMTR ]), a leading provider of [ online business optimization ] software, today announced that [ Vintage Tub & Bath ], a top 500 online retailer, was able to tie offline sales to online ad spend by using Omniture [ SiteCatalyst ] and Omniture [ SearchCenter ]. The company selected Omniture to scale paid search campaigns and analyze search traffic on its Web site.

Vintage Tub & Bath used Omniture SearchCenter and Omniture SiteCatalyst to understand ad spend on the keyword and revenue level and see which keywords were leading to offline sales. The ability to connect offline revenue with online ad spend has helped Vintage Tub & Bath measure actual profit on the products they sell through search engine marketing. Omniture's "profit optimization" capabilities have given Vintage Tub & Bath valuable insight into how much revenue comes from specific keywords and helped the company make more nimble, automated bidding decisions to help drive not only online ROI, but actual profit.

The company was also able to increase profit and reduce valuable time spent mining data using Omniture products. Vintage Tub & Bath needed the ability to rapidly adjust its pay-per-click (PPC) strategy in order to respond to a competitor's quickly fluctuating bids. SearchCenter automatically calculated optimum bids and allowed the company to change bidding in real time.

"Before using SearchCenter, 90 percent of our time was spent mining data and 10 percent of our time was spent acting on what we learned," said Mike Deckman, Internet Marketing Manager for Vintage Tub & Bath. "SearchCenter has reversed those figures."

Omniture SearchCenter, a component of the Omniture Online Marketing Suite, simplifies search marketing by providing a common interface to manage search campaigns, campaign metrics integrated with Web analytics and optimization across marketing programs. By using Omniture SearchCenter in conjunction with Omniture SiteCatalyst, Vintage Tub & Bath gains a more in-depth and holistic view into the performance of its online marketing programs. For more information on Vintage Tub & Bath's use of Omniture products, visit [ http://www.omniture.com/en/resources/case_studies ]

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.