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Omniture, Inc.: Omniture Announces Analytics and Reporting Capabilities for Bing, Microsoft's New Search Engine

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^{Published in Science and Technology on Wednesday, June 3rd 2009 at 5:14 GMT, Last Modified on 2009-06-03 05:15:53 by Market Wire}  

OREM, UT--(Marketwire - June 3, 2009) -

News Facts

• Omniture, Inc. (NASDAQ: [ OMTR ]), a leading provider of [ online business optimization software ], today announced that [ Omniture ] is providing new measuring and reporting capabilities in [ Omniture SearchCenter ], [ Omniture SiteCatalyst ] and [ Omniture Discover OnPremise ] for search data from Bing, Microsoft's new search engine released this week.
  
  
• This capability enhances the robust search campaign management tools of [ Omniture SearchCenter ] and the analytics and reporting functionalities of [ Omniture SiteCatalyst ] to allow online marketers running search campaigns on Bing to:
  
  
  • View natural search results together with paid search results from Bing, then use that data to optimize paid search campaigns by adding top performing natural keywords to their paid search campaigns
    
    
  • Manage Bing search campaigns alongside campaigns from over a dozen other search engines, including Google and Baidu, through a single user interface and management dashboard
    
    
  • Make more informed, data-driven decisions about paid and natural search campaigns across all search engines
    
    
• Bing reporting capabilities are immediately available to all new and current customers of Omniture SiteCatalyst, SearchCenter and Discover OnPremise products.
  
  
• Omniture SearchCenter, Omniture Discover OnPremise and Omniture SiteCatalyst are part of the [ Omniture Online Marketing Suite ], an integrated portfolio of applications to optimize Customer Acquisition, Conversion and Retention efforts with actionable, real-time intelligence concerning customer interactions and marketing initiatives across multiple touch points.

Supporting Quotes

• Brett Error, CTO and executive vice president, products at Omniture: "Omniture's Online Marketing Suite continues to support the latest technologies to help CMOs and marketers optimize their campaigns for increased conversion and greater ROI. The Bing reporting capabilities in the Omniture Online Marketing Suite will help marketers measure the value of search campaigns from Bing and their impact on search marketing efforts to make more informed and profitable decisions."

Supporting Links/Other Resources:

• Link to screen shots on Flickr: [ http://bit.ly/YOlOS ]

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.