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Omniture: Improvement Direct Increases Web Site Revenue With Omniture Test&Target(TM)

^{Published on 2009-06-26 05:07:34, Last Modified on 2009-06-26 05:08:43 - Market Wire}
 

OREM, UT--(Marketwire - June 26, 2009) - Omniture, Inc. (NASDAQ: [ OMTR ]), a leading provider of [ online business optimization software ], today announced that [ Improvement Direct ], a leading home improvement retailer, is using [ Omniture Test&Target™ ] together with [ Omniture SiteCatalyst ] to improve the performance of its network of ecommerce Web sites. Improvement Direct selected Omniture Test&Target for its ability to conduct unlimited [ A/B and multivariate testing ] from one single application and tie directly into its analytics application, SiteCatalyst. After running several A/B and multivariate tests on its site with Test&Target, the retailer was able to recover lost revenue related to restocking costs and also increased revenue per visitor (RPV) by nearly 33 percent and average order value (AOV) by almost 38 percent.

"Test&Target integrates with our online analytics solution, which is critical to us," said Brandon Proctor, vice president of marketing for Improvement Direct. "The fact that we can segment tests with Test&Target based on data we collect within SiteCatalyst is huge."

Improvement Direct employed Test&Target to help recover the restocking costs associated with accepting returns on large items such as bathtubs and armoires. In the past the company did not charge customers a restocking fee for these returned items, even though it always incurred a cost with each return. The retailer ran an A/B test with messaging highlighting a 15 percent restocking fee for any returned products with the goal of recovering its costs without impacting customers' propensity to buy. The test demonstrated that the restocking fee did not positively or negatively affect purchases, leading the company to display the restocking fee messaging across the site, knowing it could now recover the expenses associated with any returned products that it was previously writing off as a cost of doing business.

Improvement Direct also used Test&Target to set up a series of multivariate tests, to determine whether offering fewer payment methods impacted sales positively or negatively. Results indicated that when the retailer removed a specific group of payment methods, it saw RPV increase by nearly 33 percent and AOV increase by almost 38 percent. This prompted the company to omit these payment methods in order to increase revenue.

"Omniture Test&Target showed us that removing particular payment options increased our sales metrics, an insight we wouldn't have gained without multivariate testing," explains Proctor. "We have now embraced testing as part of our culture. We take new ideas and test them online so our shoppers can help us make the best decision for our business through their actions."

Omniture Test&Target is part of the [ Omniture Online Marketing Suite ]™, a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform. For more information on Improvement Direct's use of Omniture products, visit Omniture.com's [ Success Stories page ].

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.