Science & Technology
Science and Technology
Science and Technology
Thu, May 28, 2009
Wed, May 27, 2009 Omniture, Inc. : LeapFrog Interactive, a Leading Interactive Agency, Has Been Omniture Certified for the Online Marketing Suite
OREM, UT--(Marketwire - May 27, 2009) - Omniture, Inc. (
LeapFrog is building on its deep experience with [ Omniture SiteCatalyst ], which it uses to provide clients with valuable online analytics data. As an Omniture Certified partner, LeapFrog gains additional expertise to better leverage the Online Marketing Suite to provide customers with more relevant and targeted campaigns. Using [ Test&Target ], an additional component of the Online Marketing Suite, LeapFrog Interactive is able to continually execute A/B and multivariate tests and create a more personalized online experience through segmentation and targeting. By integrating SiteCatalyst data with [ Test&Target ], LeapFrog can now better measure the results, effectiveness and relevance of clients' campaigns and content across any online channel.
Mutual customers such as Axcess Financial, parent company of [ Check 'n Go ], are already benefitting from LeapFrog Interactive's expertise with Omniture products.
"Omniture's Test&Target helps us better optimize content and glean actionable insights into consumer activity and conversion in real time without impacting our visitors' use experiences," said Michael Cammon, Vice President, E-Business for Axcess Financial.
LeapFrog Interactive has been recognized as an Inc. 5,000 company and has won numerous awards for creative and promotional projects. LeapFrog is an interactive agency offering a full-service approach to advertising and marketing services for the digital space.
"In today's world, it's essential that businesses present the most relevant online content to keep traffic engaged in a personalized experience," said Scott Million, VP of Interactive Development for LeapFrog Interactive. "Becoming Omniture Certified demonstrates that we can confidently execute digital marketing strategies for our customers backed by strong analytics and increased insight into consumer behavior."
"Omniture's certified interactive agency partners use the Online Marketing Suite to shape their digital marketing initiatives and optimize activity-based campaigns for customers," said Mark Dillon, Vice President of Channel Sales for Omniture. "Through enterprise-class products and services, Omniture gives agencies the ability to deliver insight for their customers from acquisition to conversion, with meaningful online analytics as the foundation. Our partner relationship with and certification of LeapFrog Interactive will help online marketers get the data they need to implement successful digital marketing campaigns."
About LeapFrog Interactive
[ LeapFrog Interactive ] is a performance-driven interactive marketing agency that creates powerful and innovative initiatives for major brands in the consumer retail, fashion and entertainment, food and beverage, and financial markets.
With offices in Louisville and Boston, LeapFrog works with clients from coast to coast, including McGraw-Hill, Lily of France, Sutter Home, Tommy Hilfiger, Axcess Financial, and Graco.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
