Science & Technology
Science and Technology
Science and Technology
Wed, July 8, 2009 Omniture: Omniture Conversion Benchmark Identifies Best Practices for On-Site Conversion
OREM, UT--(Marketwire - July 8, 2009) - [ Omniture ], Inc. (
"Industry research indicates that for every $92 spent online to acquire site traffic or build awareness, only $1 is spent to proactively convert this traffic," said Gail Ennis, SVP of Marketing, Omniture. "Advertisers are spending huge sums to get traffic to their sites and we have seen that by focusing on increasing conversion, online marketers can have a tremendous impact on the bottom line."
The survey provides instant feedback, helping online marketers identify strategies that can help increase conversion on their respective Web sites. After completing the survey, the marketer will receive a link to a PDF that includes the marketer's answers, the industry average and the overall answers to the survey. This information can be used to compare what other online marketers are doing to improve conversion on their site.
This survey focuses on conversion optimization, which is the process of monitoring conversion events on your Web site and identifying areas of weakness and strength. This survey will also help answer the following questions:
- What are the most effective testing variables?
- How are marketers using on-site search results to serve relevant content to customers?
- Which elements are most effective in improving conversion?
The survey is being conducted in collaboration with [ Marketing Experiments ], an Internet based research laboratory that conducts experiments in optimizing sales and marketing processes. To take The 2009 Omniture Conversion Optimization Benchmark Survey and receive instant results about your industry's online marketing trends, please visit [ the survey page ].
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
