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Thu, April 16, 2009 Omniture: Omniture to Showcase Online Business Optimization Strategies at ad:tech San Francisco 2009
OREM, UT--(Marketwire - April 16, 2009) - [ Omniture ], Inc. (
[ Media Boot Camp Power Session: Marketing Effectiveness -- Improving Accountability and Returns to Impact Business Performance ]
Omniture Speaker: Aseem Chandra, Senior Vice President, Product Marketing
When: Tuesday, April 21 from 1:30 - 2:45 pm
Where: Room 3016, Conference Session Room 2
Session Description: As much as 25 percent of wasted spending can be identified in many marketing budgets -- troubling at the best of times, but disastrous in a business downturn. How are savvy marketing leaders leveraging digital platforms and technologies to bring more rigor and efficiencies to the exercise of improving marketing efficiency and accountability? What are the emerging best practices that help drive disciplined marketing planning, robust tracking and evaluation, and a more insightful understanding on spending performance and ultimately the overall ROI of your marketing communications investments? Michael Dunn, CEO and Chairman of Prophet and author of the newly-released "The Marketing Accountability Imperative," will lead a discussion with innovative, seasoned speakers as they address the decision-making process, practical tools and tactical recommendations to get the job done. This session instructs you on how to make better marketing investment decisions -- the kind that accelerate growth, improve efficiency and returns, and create a culture of marketing accountability.
[ Omniture Sponsored Workshop: Close the Deal -- Techniques and Technology That Will Increase Your Conversion Rates ]
Omniture Speakers: John Broady, Executive Director, Omniture Digital; Adam Justis, Senior Product Marketing Manager
When: Wednesday, April 22 from 11:15 am - 12:15 pm
Where: Room 3020, Conference Session Room 4
Session Description: Guesswork and arbitrary decisions have no place in effective marketing. Omniture's Online Marketing Suite helps replace guess work with insight about customer intent. Attend this session to learn proven techniques that will help connect the dots from customer intent to conversion and increase your return on ad spend. John Broady, Executive Director of Omniture Digital, the full-service consulting group of Test&Target optimization experts, will show customer examples of effective and ineffective landing pages, and will examine sites from audience members to share tips and suggest strategies about what they can do to improve relevance to their visitors and ultimately increase conversions.
[ SMX @ ad:tech: Paid Search Fundamentals ]
Omniture Speaker: Chris Zaharias, Vice President, Search Solutions
When: Wednesday, April 22 from 2:45 - 3:45 pm
Where: Room 3018, Conference Session Room 3
Session Description: Paid search lets you generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics and current best practices of how to purchase placement from the major search engines, including the best ways to succeed with your ads, how to successfully measure performance and how to optimize your complete paid-search marketing strategies. Come join Danny Sullivan and several paid search experts in what promises to be an in-depth review of the paid search marketplace.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]
Copyright © 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
