Science & Technology
Science and Technology
Science and Technology
Wed, July 15, 2009 Muscle Flex Inc.: Muscle Flex Inc. Releases Details of Its Long Awaited Direct Response "As Seen on TV" Product, The
LOS ANGELES, CA--(Marketwire - July 15, 2009) - Muscle Flex Inc. (
The Vitamin BUDDY™ is an exciting new [ Muscle Flex ]® product which is a compact and portable vitamin pill caddy that has 3 compartments and adjustable timer to remind the user to take their medications or vitamins. The Vitamin BUDDY™ has several user friendly features; it's small, light weight, portable, compact, very easy to use and has a timer and alarm mechanism that can be adjusted at different time intervals. No more missed prescriptions or vitamins with Vitamin BUDDY™!!
[ Muscle Flex Inc ]. plans to market The Vitamin BUDDY™ between $9.95 and $14.95 price points, with a buy one get one free offer using 30 second, 1 and 2 minute short form infomercials for a national broadcast program to air later this year. The Muscle Flex Inc. business model is one of accelerating growth of the "As Seen on TV" program exponentially by maintaining a very low fixed cost structure and infusing the majority of the 'free cash flow' generated from the sale of [ The Vitamin BUDDY™ ] back into inventory and additional airtime as sales develop and grow.
Danny Alex, CEO, founder and host of the Vitamin BUDDY infomercial, commented, "The Vitamin BUDDY is an exciting product that tested overtly well with our initial market groups. We have a lot of things planned for The Vitamin BUDDY and the entire Vitamin BUDDY product line... this is only the beginning. The market for The Vitamin BUDDY is vast and appeals to so many demographic and psychographic groups from the elderly to weight trainers, fitness enthusiasts, diabetics, regular users of prescription drugs to even children and others who take different nutritional supplements throughout the day. The Vitamin BUDDY product line is very compelling and it's only going to get better."
Danny Alex continued, "The Vitamin Buddy follows a similar 'As Seen on TV' marketing model that has lead to recent successes such as the Snuggie, which sold over four million units in six months, and the Spongetech Car Sponge, publicly traded on the OTCBB under SPNG, posted $13 million in quarterly sales thanks to a single infomercial. It can cost millions of dollars to release a product through traditional retail methods, but with direct response TV, it costs just a fraction and revenue from product sales is collected immediately over the telephone and the Internet. Our product sales and free cash flow will be reinvested into additional advertising and inventory to accelerate our sales momentum and attract new distribution channels, like traditional retailers and discount membership clubs as well as creating the defacto brand in the product space."
Muscle Flex has a distinct competitive advantage in orchestrating a successful direct response campaign given its very low fixed cost structure. The majority of the program costs have been developed around a variable cost structure that increases only as product sales do. Danny Alex, company CEO and founder, will host all TV infomercials and print advertorials for The Vitamin BUDDY™ which effectively eliminates the cost of talent and rehearsals. Two additional value-priced products are scheduled for release later in 2009 and early 2010.
Additional information can be found at [ www.TheVitaminBUDDY.com ] and [ www.MuscleFlexInc.com ]
"Vitamin Buddy" is a Trademark of Muscle Flex Inc., All Rights Reserved.
"Muscle Flex" is a Registered Trademark of Muscle Flex Inc., All Rights Reserved.
About Muscle Flex Inc. ([ www.MuscleFlexInc.com ])
Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television shows and content.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.
