Science & Technology 
Science and Technology
Science and Technology 
Thu, February 5, 2009
ARM Names Racepoint Group as PR Agency of Record in North America and Europe
WALTHAM, Mass.--([ BUSINESS WIRE ])--ARM [(LSE: ARM); (Nasdaq: ARMH)], the world's leading supplier of semiconductor intellectual property (IP), has appointed Racepoint Group, an award-winning global public relations agency with special expertise in digital media relations, as its PR agency of record in North America and Europe. The remit includes corporate, product and community campaigns. Racepoint Group will coordinate with ARM's existing investor relations and financial PR partner Brunswick Group.
"We're excited to start the New Year with Racepoint Group as our PR partner," said Ian Drew, vice president of global marketing at ARM. "Racepoint had thought very deeply about our business and how to develop a thought leadership campaign that will help us drive market share across multiple product categories."
"Our partnership with ARM is a significant and valuable addition to our client roster," said Marijean Lauzier, CEO of Racepoint Group. "ARM is a truly global company with best-in-class technology, customers, partners, employees and positive business momentum. We greatly look forward to working with ARM to shine the spotlight on its successes."
About Racepoint Group
Based in Waltham, Mass., Racepoint Group, Inc. is an award-winning global public relations agency with special expertise in digital media relations. We leverage the power of traditional and digital media relations to elevate premium and emerging technology, health and science brands – generating world-class media and analyst coverage that directly impacts mindshare and marketshare. We lead in the application of technology to our craft and provide clients with a level of research, analytics and measurement that is unmatched in the public relations industry. On the net: [ http://www.racepointgroup.com ].
About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at [ http://www.arm.com ].