Science & Technology
Science and Technology
Science and Technology
Mon, February 9, 2009
National Instruments Uses Unica to Improve Online Marketing Insights for Hundreds of Marketers
WALTHAM, Mass.--([ BUSINESS WIRE ])--[ Unica Corporation ] (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that National Instruments, one of the world's foremost developers of automated test equipment and virtual instrumentation software, has implemented [ Affinium® NetInsight™ On Demand ] as its web analytics software solution. With the detailed insight NetInsight provides, National Instruments will be able to better understand and engage prospects and customers.
National Instruments, whose products are used by more than 25,000 companies worldwide, wanted a solution capable of drilling down deep into data to gain more insight into customer patterns. With NetInsight, National Instruments now has significantly greater visibility into engagement; and by fully understanding this behavior, the company can improve its overall customer experience.
"We needed a web analytics solution that was not only flexible and easy to use, but also capable of providing multi-dimensional views and analysis of very large and complex relational data sets," said Christer Ljungdahl, director of web and direct marketing, National Instruments. "Out of the many web analytics solutions we considered, we felt that Unica's NetInsight was the strongest, not just for our complex web site environment, but for providing self-service insights to hundreds of marketers within our global organization."
"More companies are realizing major competitive advantages through both rear-view mirror reporting and forward-looking, statistical analysis," said Akin Arikan, director of Internet solutions marketing, Unica Corporation. "And innovative organizations like National Instruments have a sophisticated vision for web analytics that ranges from standard and ad-hoc reporting all the way to predictive analysis and optimization."
Unica NetInsight is available both On Demand and On Premise, based on customer preference. Migrating from one option to the other, customers can take along all accumulated data, reports and metrics.
Join National Instruments, Unica and Forrester for a February 24 webcast, titled "Web Analytics and the Migration Necessitation." Click [ here ] for registration information.
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].
Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
