Science & Technology
Science and Technology
Science and Technology
Wed, February 4, 2009
Unica Sees Continued Momentum for MarketingCentral
WALTHAM, Mass.--([ BUSINESS WIRE ])--[ Unica Corporation ] (Nasdaq: UNCA), a leading global provider of enterprise marketing management ([ EMM ]) solutions, today announced continued customer momentum for its on-demand marketing resource management (MRM) solution, [ MarketingCentral ]. Recent adopters of MarketingCentral include industry leaders like Invesco Institutional, McKesson Corporation, Kahala Corporation, MoneyGram International, Standard Insurance Company, Sabre Holdings, and Transamerica, among others.
MarketingCentral helps mid-sized companies, individual marketing teams and departments, internal and external agencies, as well as global marketing organizations streamline marketing project work, improve visibility with executives, and increase productivity by as much as 30 percent.
"MRM can help an organization to eliminate marketing waste and to reduce costs without cutting important marketing programs that can help customer retention and grow customer revenue during these tough economic times," according to the January 30, 2009 Gartner report, Cut Waste, Not Marketing Programs, Using MRM.
Marketers spend considerable time and money managing a myriad of projects. As they are being asked to cut costs and improve operational efficiencies, MarketingCentral is an affordable, easy to use, and easy to deploy SaaS (software as a service) platform, which is utilized by more than 23,000 users from over 300 companies.
"The economic climate has handicapped marketing departments, which are now tasked with improving efficiencies with even fewer resources. This makes our solution appealing and logical for marketers to implement," said Dave Ryan, general manager at Unica. "The continued demand we're seeing demonstrates the value that MarketingCentral brings to marketers."
For more information on MarketingCentral, please visit: [ http://www.marketingcentral.com/. ]
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].
Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
