Science & Technology
Science and Technology
Science and Technology
Mon, January 26, 2009 Unica and the Web Analytics Association Present: Testing, Testing, Testing. Anybody can test. So why don?t you?
--([ BUSINESS WIRE ])--Stratigent, FutureNow, Inc. and Unica Corporation (NASDAQ: UNCA):
WHAT: | Testing, Testing, Testing. Anybody can test. So why don't you? | |
Webcast featuring Stratigent, FutureNow, Inc. and [ Unica Corporation ] | ||
WHO: | Josh Manion– CEO of Stratigent | |
Bryan Eisenberg– co-founder of FutureNow, Inc. | ||
Akin Arikan– director of Internet solutions marketing, Unica | ||
WHEN: | Thursday, February 5, 2009; 12:00 pm Eastern Time | |
WHY: | While digging for nuggets of insight in [ web analytics ] is one method of finding gold, the mainstream method is to improve success rates by testing alternative layouts, content, offers, ads and more, and picking the winners. There are many ways for web marketers to test today: do it yourself, with free test automation solutions, with high-end multivariate testing solutions, among others. | |
| With pros and cons to each approach, which approach is right for you? | ||
| Join Josh Manion, CEO of Stratigent, Bryan Eisenburg, co-founder of FutureNow, Inc., and Akin Arikan, director of Internet solutions marketing at Unica for an insightful and interactive discussion on testing approaches. |
To register for this webcast, please [ click here ].
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of [ enterprise marketing management ] (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].
Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
