Science & Technology
Science and Technology
Science and Technology
Wed, January 28, 2009
eHarmony and Netezza Get Matched for Business Analytics
MARLBOROUGH, Mass.--([ BUSINESS WIRE ])--Netezza Corporation (NYSE Arca: NZ), the global leader in [ data warehouse and analytic appliances ], today announced that [ eHarmony ] has deployed Netezza as its enterprise data warehouse to analyze large volumes of member data to better understand how its customers interact with its site. The Company chose Netezza for its scalability, low cost of ownership, proven track record with online businesses and fast time to value on key business intelligence (BI) initiatives.
Founded in 2000, eHarmony is a pioneer in using relationship science to match singles seeking long-term relationships. Its service, available in the United States, Canada, Australia and the United Kingdom, presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships.
eHarmony needed a data warehouse environment that could scale as its business and user base expand quickly, both domestically and internationally. Its previous system had trouble keeping pace with the Company's rapidly growing volumes of data. With Netezza, eHarmony can extract and analyze user data much faster, more easily, and more economically than before.
"Sophisticated online organizations like eHarmony are increasingly leveraging terabyte-scale data analysis to maximize user engagement and create competitive advantage," said Brad Terrell, vice president of digital media at Netezza. "By marrying user behavior and demographic data with additional outcomes, experience and third-party data, eHarmony gains a strategic advantage that will provide them with unprecedented web analytics flexibility and insight."
The Netezza data warehouse appliance is built specifically to analyze terabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing its appliances to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity across organizations like eHarmony.
Netezza Corporation has been positioned by Gartner, Inc. in the Leaders' quadrant in the 2008 Data Warehouse Database Management Systems Magic Quadrant report released on December 23, 2008 and authored by Donald Feinberg and Mark A. Beyer. Netezza was also awarded the Editor's Choice Award by the InformationWeek Business Technology Network's Intelligent Enterprise and one of Netezza's customers, Ross Stores, was honored as part of the InfoWorld 100 for its joint data warehouse solution with Netezza and MicroStrategy.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About eHarmony
Pasadena, Calif.-based eHarmony, Inc. ([ www.eharmony.com ]) was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service, available in the United States, Canada, Australia and United Kingdom, presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships.
About Netezza Corporation
Netezza (NYSE Arca: NZ) is the global leader in data warehouse and appliances that dramatically simplify high-performance analytics for business users across the extended enterprise, delivering significant competitive and operational advantage in today's information-intensive marketplaces. The Netezza Performance Server® (NPS®) family of appliances brings appliance simplicity to a broad range of complex data warehouse and analytic challenges. Customers who have realized the benefits of Netezza appliances include Ahold, Amazon.com, CNET Networks, Debenhams, Department of Veterans Affairs, Epsilon, Nationwide, Neiman Marcus, Orange UK, Premier, Inc., Ross Stores, Ryder System, Inc., The Carphone Warehouse and Virgin Media. Based in Marlborough, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific. For more information about Netezza, please visit [ www.netezza.com ].
Netezza, Netezza Performance Server, NPS, and streaming analytic are trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.
