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Option: Option appoints Brightpoint to expand distribution of wireless broadband devices

^{Published on 2009-01-25 22:28:44, Last Modified on 2009-01-25 22:29:16 - Market Wire}
 

LEUVEN, BELGIUM--(Marketwire - January 26, 2009) - Option N.V. (EURONEXT Brussels: OPTI; OTC: OPNVY), the wireless technology company, today announced that Brightpoint Europe A/S, a subsidiary of Brightpoint, Inc. has been appointed to expand the distribution of its wireless broadband devices in 17 European markets.

Brightpoint will distribute Option-branded USB modems, data cards and wireless routers to operators, retailers, MVNOs and value added resellers in Europe. More information about Brightpoint at [ www.brightpoint.com ]

"The wireless broadband market is maturing rapidly. Increased consumer awareness is creating new opportunities that can be seized by indirect sales channels" said Filip Buerms, Option's Global VP Sales & Distribution. "Distribution partners, such as Brightpoint, will enable us to fulfil these incremental opportunities effectively and efficiently while expanding the overall wireless broadband market."

"Brightpoint is looking forward to working with Option to provide Option products to our customers," said Alfred Blank, Senior Vice President of New Business Development for Brightpoint Europe, Middle East and Africa. "We feel this product line is a valuable asset to our portfolio."

For the PDF version of the press release in English or in Dutch, please click on the link below:

Option appoints Brightpoint to expand distribution of wireless broadband devices: [ http://hugin.info/133962/R/1284771/287903.pdf ]

Option duidt Brightpoint aan voor uitbreiding distributie draadloze breedbandtoestellen: [ http://hugin.info/133962/R/1284771/287904.pdf ]

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