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DealerTrack Partners with TK Carsites to Power Unique Accessories Offering on Its Dealer Websites

^{Published on 2009-01-24 09:41:41, Last Modified on 2009-01-24 09:42:51 - Market Wire}
 

LAKE SUCCESS, N.Y.--([ BUSINESS WIRE ])--DealerTrack Accessories Solutions, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that TK Carsites, Inc., which designs and hosts websites for new and independent automotive dealers nationwide, has selected DealerTrack to power a unique new accessories offering for its customized websites.

DealerTrack will provide data on a wide range of OEM and aftermarket accessories, as well as the web services support to seamlessly integrate the new offering with TK Carsites' hosted dealer websites. Unlike other accessories offerings, the DealerTrack solution will be an integral part of the sites' inventory search function, rather than forcing the user to navigate away from the vehicles to search a separate accessories catalogue. As they are browsing vehicle inventory on the dealer's web site, consumers will be able to view and purchase accessories that match a specific vehicle. In addition, consumers will be able to visualize accessories on select vehicle models through DealerTrack's 3D visualizer functionality.

"We are pleased to partner with TK Carsites to provide dealers with unique new website capabilities that will help them participate in and increase their share of the large and lucrative accessories market," said Raj Sundaram, senior vice president, solutions and services group at DealerTrack. "By effectively displaying and promoting accessories in tandem with inventory searches, dealers can not only differentiate their vehicles and increase their sales closing rates, but also drive high-margin accessories business."

"With this innovative functionality, DealerTrack's new accessories website solution enables us to offer our dealers more value-added for their websites," said Richard Valenta, CEO of TK Carsites, Inc. "While many dealer sites include links to accessories catalogues, nobody else has so fully integrated accessories into the online vehicle shopping experience."

About TK Carsites ([ www.tkcarsites.com ])

TK Carsites, Inc. offers custom dealer websites and related products for Automotive Dealerships nationwide that assist in generating automotive leads. TK Carsites, Inc. currently has over 1,000 dealerships in all 50 states. For more information, visit [ http://www.tkcarsites.com ].

About DealerTrack ([ www.dealertrack.com ])

DealerTrack Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand software and data solutions for the U.S. automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack DMS (dealer management system) is used by dealerships nationwide. Over 20,000 dealers, 730 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit [ www.dealertrack.com ].

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of the DealerTrack accessories solution, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include: the ability of TK Carsites to integrate the DealerTrack solution into its websites, the effective display and promotion of accessories by dealers, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2007. These filings can be found on DealerTrack's website at [ www.dealertrack.com ] and the SEC's website at [ www.sec.gov ]. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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