Science & Technology
Science and Technology
Science and Technology
Wed, July 29, 2009
Omniture, Inc. : Omniture Measures First Ever Shop-able Ads
OREM, UT and MINNEAPOLIS, MN--(Marketwire - July 29, 2009) - Omniture, Inc. (
Retailers that run [ Omniture SiteCatalyst ] to manage the performance of their current (centralized) ecommerce sites will now be able to use a single dashboard that also incorporates performance data from millions of distributed Alvenda Shoplets whether they are running as applications inside social networking sites, as banner ads on social media sharing sites or on thousands of premium publisher Web sites.
Omniture SiteCatalyst, a component of the [ Omniture Online Marketing Suite ], integrates with Alvenda through [ Omniture Genesis, ] Omniture's platform for integrating third-party marketing applications. Omniture Genesis integrations help provide customers with a single view into their marketing data across all of their online initiatives.
Mutual customers are already seeing results from the integration. For example, a leading florist and gift retailer launched Alvenda Shoplets to support its Mother's Day campaign, one of its largest annual spikes in traffic and order volume. In an A/B test, Alvenda distributed millions of Shoplets to premium publisher Web sites alongside comparable banner advertisements promoting Mother's Day gifts. Through Alvenda's use of SiteCatalyst, the retailer measured a 41 percent increase in sales per impression and a 10.5 times increase in interaction rates for the Alvenda Shoplets compared to the traditional banner advertisements.
"We believe the majority of future online sales will happen offsite. Customers will be able to shop with brands wherever they happen to be whether they're on MSN, Facebook, or a favorite blogger Web site," said Wade Gerten, CEO, Alvenda. "With innovative partners like Omniture, Alvenda is moving commerce forward to these touch points and is generating remarkable sales results. Omniture makes it possible for us to manage millions of stores across hundreds of publisher locations from one dashboard."
"Omniture continues to enhance the Online Marketing Suite to allow customers to benefit from the most up-to-date ecommerce technologies," said Mark Dillon, Vice President of Worldwide Channel for Omniture. "Our partner relationship with Alvenda is another example of Omniture's commitment to integrate with innovative technologies that optimize customer interactions wherever they are happening on the Web."
For a more detailed customer success story featuring Alvenda and its use of Omniture SiteCatalyst, please visit [ Omniture's success story page ].
About Alvenda
Alvenda operates an ecommerce-enabled advertising network for merchants consisting of premium publishers, bloggers, subject matter experts, and even customers themselves. With Alvenda, everybody sells! Alvenda enables merchants to generate profitable revenue by targeting, advertising, and transacting with customers across millions of locations on the Web. Alvenda is a privately-funded company headquartered in Minneapolis, MN. Alvenda was founded in 2008 by three executives with past expertise in merchandise optimization software at Oracle Retail, online retail marketing at Target.com, and interactive advertising at Ogilvy Interactive. For more information on Alvenda, visit [ www.alvenda.com ].
About Omniture Genesis™
Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
