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Muscle Flex Inc.: Muscle Flex Inc. Stays Lean & Mean Maintaining a Disciplined Financial Structure and Anticipates Profitabilit

^{Published on 2009-07-23 02:12:28, Last Modified on 2009-07-23 02:12:35 - Market Wire}
 

LOS ANGELES, CA--(Marketwire - July 23, 2009) - Muscle Flex Inc. ([ www.MuscleFlexInc.com ]) (PINKSHEETS: [ MFLI ]) announced that it plans to maintain its very "lean" and "mean" fixed financial structure and anticipates profitability with the release of The Vitamin BUDDY Tablet Caddy. The infomercial is to air in late September 2009 with two additional products scheduled for late 2009 and another in early 2010. Muscle Flex Inc. has no long-term debt obligations other than those to shareholders, the majority of which are from the company's CEO and founder Danny Alex. The company's fixed cost obligations on a monthly basis are less than $13,000 which is predicated on maintaining low salaries and a disciplined financial posture. The Company does not anticipate issuing common stock anytime in the near future. Muscle Flex Inc. is a 'Current Filer" with Pinksheets. Financial Details can be viewed at [ www.pinksheets.com ].

"The guiding principle at Muscle Flex Inc. is maintaining an extremely low fixed cost structure and that starts with keeping salaries in check and limiting long-term financial commitments," commented Danny Alex, CEO of Muscle Flex Inc. "Our fixed costs on a monthly basis are about $13,000.00. A company has to be profitable and record positive cash flow before officers and employees can expect additional salary benefits. I strongly believe that officers and employees should only benefit financially if its shareholders benefit."

Danny Alex continued, "It is critical that the company's financial resources are used to drive positive 'free cash-flow' and maximize profitability of the company and for all three consumer products Muscle Flex has scheduled for release via our direct response 'As Seen on TV' platform, the first of which is The BUDDY Tablet Caddy™. We are also anticipating some exciting news regarding the 'Sugar Free' TV Health / Variety show very soon which we detailed in a press release on July 22, 2009. The bottom line is that it is all about the 'bottom line,' not salaries."

Muscle Flex Inc. announced on July 6, 2009 that the Board of Directors has confirmed its plans to transition the Company to be a fully reporting issuer and attempt to list its shares on the OTC Bulletin Board (OTCBB). The Board's intent is to provide the highest level of corporate accountability and visibility, as well as significantly expand the market for the Company's stock. Muscle Flex Inc. is committed to providing its shareholders with greater accessibility to current information which affects their investment in the Company.

Investors can visit [ www.MuscleFlexInc.com ] where the Company provides up-to-date corporate information including outstanding shares, authorized shares and additional corporate information as part of its ongoing corporate governance and full disclosure policy.

About Muscle Flex Inc. ([ www.MuscleFlexInc.com ])

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television shows and content.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

Muscle Flex® is a registered trademark of Muscle Flex Inc. All Right Reserved.

"The BUDDY Tablet Caddy" is a trademark of Muscle Flex Inc., All Rights Reserved.