Science & Technology
Science and Technology
Science and Technology
Fri, July 31, 2009
Thu, July 30, 2009
Option Media Group: Options Media Announces Strong Business Development Initiatives
BOCA RATON, FL--(Marketwire - July 30, 2009) - Options Media Group Holdings, Inc. (
The Miami Dolphins and Tampa Bay Buccaneers, two prominent NFL teams, are using the Options Media email and SMS platforms to promote ticket sales. Currently, the Dolphins are using the demographically enhanced email marketing campaign to target affluent fans, beginning with 200,000 targeted individuals. Over one million emails and/or SMS marketing messages are being sent by the Buccaneers to assist in the sale of their tickets.
"We are very excited to be working with two innovative pro sports teams to successfully target and increase their fan base," commented Scott Frohman, CEO, Options Media Group. "By increasing the outreach of both sports franchises the teams will be able to drive revenue by providing fans and season ticket holders with additional product offerings and services with less expensive marketing campaigns."
In recent months, Options Media has seen an increased utilization of their platforms in the restaurant business. Dave & Busters, Maggianos Italian Restaurants and Jamba Juice have all used the email marketing programs to promote summer specials and new menu items to targeted lists.
"Options Media believes the hospitality and restaurant business provide a great vertical for our campaigns," continued Mr. Frohman. "Traditionally these are high volume businesses where targeted marketing and outreach is essential to the growth of there clientele on a daily basis. We provide these clients the ability to reach a broad audience quickly and effectively in a cost effective manner."
A myriad of other companies have recently become new Options Media clients, proving that the email and SMS marketing industry is expanding daily and that OPMG is at the forefront of this industry. OPMG has completed marketing campaigns on behalf of the Dish Network, the AARP, ADP Security, Gerber Life Insurance, Rosetta Stone, Wynn Hotel, Trump Resorts and Palm Hotel in Las Vegas.
"As a full-service, digital, interactive and internet advertising firm, Options Media is renowned for developing exceptional creative strategies and strong brand identities that provide clients with competitive advantages in their specialized markets," concluded Mr. Frohman. "We are impressed with our clients' current innovative marketing ideas and look forward to taking these strategies to a new level in helping them to increase revenues and gain a larger number of customers. Our management team believes these clients are attracted to our products and services based on our competitive pricing, proprietary technology and most importantly for our best in class marketing campaigns. We look forward to working with our prestigious clients to reach their full marketing and sales potential."
About Options Media Group
Options Media Group Holdings, Inc. is an email services provider for on-demand e-mail marketing to create, send, and track professional and permission-based e-mail marketing campaigns. Additionally, Options media provides precision direct marketing solutions including email marketing, SMS/mobile marketing, SMS/keyword marketing, custom lead generation and creative services Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.
Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the football teams increasing revenue and assisting clients in increasing revenues. Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include economic issues relating to the current recession, potential advertising spending and potential consumer spending reductions. Further information on Option Media Group's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K filed on April 1, 2008. Options Media does not undertake any duty nor does it intend to update the results of these forward-looking statements.
