Science & Technology
Science and Technology
Science and Technology
Wed, July 29, 2009 Muscle Flex Inc.: Muscle Flex Inc. Provides a Corporate Update on The Buddy Tablet Caddy(TM), Sugar Free TV Show Pilot, "I
LOS ANGELES, CA--(Marketwire - July 29, 2009) - Muscle Flex Inc. (
The BUDDY Tablet Caddy™ ([ www.TheVitaminBUDDY.com ]):
On July 15, 2007, Muscle Flex Inc. announced the release of its first value priced "As Seen on TV" product, The Buddy Tablet Caddy™ (The Vitamin BUDDY). The BUDDY Tablet Caddy is a compact and portable vitamin / prescription tablet caddy that has 3 compartments and an adjustable timer to remind the user to take their medications or vitamins. It has a number of user friendly features: it's small, light weight, portable, compact, very easy to use and has a timer and alarm mechanism that can be adjusted at different time intervals. The name was changed from "The Vitamin BUDDY" to "The BUDDY Tablet Caddy" to more accurately reflect the full "BUDDY" line of Tablet Caddy dispensers that are planned. The first product is the "The Buddy Tablet Caddy" which is scheduled for release in September 2009 via a national short form infomercial campaign. Filming of the infomercial is in the late stages of development. The BUDDY Tablet Caddy infomercial will be a North American release to start, with plans to go global soon thereafter.
Muscle Flex Inc. / WWE "In the Raw®" Trademark Victory:
Muscle Flex Inc. is currently evaluating all of its options with regards to the WWE's unauthorized use of 'Raw' in Canada and has accumulated significant evidence that it believes proves trademark infringement on the part of WWE for the wares and services legally and rightfully protected and owned by Muscle Flex Inc.'s "In the Raw®" trademark in Canada. In April of this year, Muscle Flex Inc. won the final court appeal by the WWE in Canadian Federal court after the CIPO (Canadian Intellectual Property Office) Opposition Board decided in favor on Muscle Flex Inc. for a significant number of the claimed wares and services in June 2008. We are also in the process of expanding our In the Raw® product line for national distribution as well as investigating any licensing opportunities. Muscle Flex Inc. shall provide material updates as they develop.
The Sugar Free Daily Primetime / Daytime TV Show Pilot
Muscle Flex Inc. and Sterling Worldwide Entertainment jointly announced on July 22, 2009 that the companies have completed development on a daily prime time/daytime television talk show called "Sugar Free." Muscle Flex® and Sterling will each hold a 50/50 ownership of the show and share equally in its future revenue streams. The companies are now preparing to film the TV pilot, which, upon completion, will be pitched to major television networks and national cable stations for future North American distribution. "Sugar Free" delivers real-life, practical solutions to anyone seeking to develop and maintain a healthy lifestyle. With the huge success of such TV shows as the "Biggest Loser" and "Celebrity Fit Club," diet and exercise shows have been spun into television gold. We have been moving quickly on this project with Sterling Worldwide and expect some exciting news very soon.
Muscle Flex® Goes Hollywood with Influential Hollywood Insider, GBK Productions
Gavin Keilly, President of GBK Productions ([ www.gbkproductions.com ]) and influential Hollywood Insider, has given Muscle Flex Inc. a standing invite to participate in their exclusive Hollywood and event-driven gifting suites which include: The MTV Music Awards, The Golden Globes, The Oscars, The American Music Awards, the Cannes and Sundance Film Festival, The Emmy Awards, the Super Bowl and many others for product promotions and launches. The relationship with GBK Productions forms an integral part of Muscle Flex Inc.'s strategy of launching new products with intensified media exposure and allows for potential endorsement deals, testimonials and participation by some of Hollywood's most visible celebrities in helping to establish Muscle Flex brands. GBK Productions invites only selected companies and products to attend their high profile gifting suites and seeks to connect today's hottest celebrities and personalities with new and exciting products to create an industry "buzz" and national media exposure for companies showcasing their products at their world-class prestigious events.
Muscle Flex Inc. to Release Two Additional Products, One Later in 2009 and Early 2010:
Muscle Flex Inc. has two additional value priced products planned for release via the "As Seen on TV" infomercial format in late 2009 and early 2010. Product details shall be released as the projected release date nears and any and all intellectual property considerations are completed. Muscle Flex Inc. has a number of projects it is considering as the product pipeline is very rich and robust with a number of compelling product offerings.
Muscle Flex Inc. -- A Strong Pipeline of Products
Muscle Flex Inc. has an exceptionally strong pipeline of direct response "As Seen on TV" products that are both original and innovative. With a strong focus on lower value priced consumer products given the economy, the pipeline of potential products includes a number of health and fitness, electronics and beauty related products. The R&D and product "discovery" process at Muscle Flex Inc. is very robust with a number of compelling product considerations. Muscle Flex Inc. intends to bring a significant amount of innovation to the "As Seen on TV" industry by developing and deploying products in ways that are unique and unconventional. Out with the old, in with the new!!
The Muscle Flex® "As Seen on TV" Business Model
The Muscle Flex Inc. business model is one of accelerating growth of the "As Seen on TV" program exponentially by maintaining a very low fixed cost structure and infusing the majority of the 'free cash flow' generated from sales back into inventory and additional airtime. The majority of the program costs have been developed around a variable cost model that increases only as product sales do. Danny Alex, company CEO and founder, will host all TV infomercials and print advertorials for The BUDDY Tablet Caddy™ which effectively eliminates the cost of talent and rehearsals.
"Muscle Flex" is a registered trademark of Muscle Flex Inc., All Rights Reserved.
"The Vitamin BUDDY", The Buddy Tablet Caddy" and "The Buddy" are trademarks of Muscle Flex Inc., All Rights Reserved.
About Muscle Flex Inc. ([ www.MuscleFlexInc.com ])
Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television shows and content.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.
