Science & Technology
Science and Technology
Science and Technology
Tue, July 28, 2009
Omniture: Carnival Cruise Lines Expands Relationship With Omniture to Improve the Online Customer Experience
OREM, UT--(Marketwire - July 28, 2009) - [ Omniture ], Inc. (
"We recently migrated from Optimost to Omniture Test&Target to take advantage of full-scale and real-time testing and targeting within one single Software-as-a-Service (SaaS) application," said Thomas Ainslie, interactive marketing strategist for Carnival Cruise Lines. "As an aggressive and fast-moving organization, it was also important for us to find a self-service optimization solution such as Omniture that would allow our business users to more easily set up, manage and execute a high volume of ongoing campaigns. We needed real-time access to our data so we could apply our insights and scale out our programs without significant additional resource investment."
Carnival is working with Omniture to personalize the visitor experience across its entire site. For example, the cruise company will use Test&Target to create and test many different versions of messaging and content throughout its online registration and reservation processes. Through A/B testing, Test&Target will automatically determine the best-performing versions of content, which can then be displayed to the majority of traffic. This improvement in the relevance of content can in turn engage more visitors and help to increase conversion and revenue. Test&Target will also provide Carnival the ability to deliver more personalized content to distinct visitor segments identified in SiteCatalyst. Personalized content can then be delivered to visitors based on different parameters such as their geographic location, site affinity, or custom variables like a visitor's preferred type of travel package. Carnival will also use the combined Omniture solution for ongoing analytics-based multivariate testing and targeting campaigns on its homepage and across key landing pages.
"Test&Target's native integration with Omniture SiteCatalyst helps us increase the power of our analytics to make that data more actionable," adds Ainslie. "Our analytics data is extremely valuable on its own, but becomes even more compelling when integrated with a real-time testing and targeting platform like Test&Target."
"Though Carnival Cruise Lines is already a well-established leader in the vacation cruise industry, the company still recognizes the importance of advancing its overall business by continuously improving and optimizing its online presence, which can serve as a competitive advantage in the marketplace," said Chris Harrington, president, worldwide sales and client services at Omniture. "We believe Carnival's commitment to testing and targeting as part of an ongoing optimization program as opposed to just a one-time project is pushing its business forward by delivering data-driven personalization and increased relevance to online visitors."
Omniture SiteCatalyst and Test&Target are part of the [ Omniture Online Marketing Suite ]™, an integrated suite of applications that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ http://www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
