Muscle Flex Inc.: Muscle Flex Inc.'s Initial Market Research of Its "As Seen on TV" Product, The Vitamin BUDDY Tablet

LOS ANGELES, CA--(Marketwire - July 27, 2009) - Muscle Flex Inc. (PINKSHEETS: [ MFLI ]) announced that its initial market research of its "As Seen on TV" product, The Vitamin BUDDY Tablet Caddy™, exceeded all expectations on desirability, functionality and projected product acceptance. Muscle Flex® conducted an informal research study of its "As Seen on TV" product, The Vitamin BUDDY Tablet Caddy™, which employed a series of questions designed to determine the potential response from a diverse range and random sample of consumers. The results were exceedingly positive in that the majority of people surveyed said they would purchase The Vitamin BUDDY Tablet Caddy as a TV product offering. The results skewed even more favorably when the full "As Seen on TV" Vitamin BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating. The expected television release of the Vitamin BUDDY Tablet Caddy infomercial is late September 2009.

The Vitamin BUDDY Tablet Caddy™ is an exciting Muscle Flex® product which is a compact and portable vitamin and prescription tablet caddy that has 3 compartments and an adjustable timer to remind the user to take their medications or vitamins. It has a number of user friendly features; its small, light weight, portable, compact, very easy to use and has a timer and alarm mechanism that can be adjusted at different time intervals.

"What we saw was that people immediately saw the benefit and the problem solved by The Vitamin BUDDY Tablet Caddy. There were no objections or confusion associated with having to educate the person about the product or the reasons for its daily use by the vast majority of people surveyed," commented Danny Alex, CEO and host of the Vitamin BUDDY infomercial. "Two things are critical in a product's overall success, those being: the degree of education required in the consumer understanding the product's problem that it intends to solve and the rationale behind a product's direct integration into a person's daily routine. People found that both of these elements were plainly clear and that the Vitamin BUDDY Tablet Caddy would have a significant benefit to one's daily routine. The BUDDY™ scored extremely well and we are expecting it to be a huge success."

Danny Alex continued, "The market for The Vitamin BUDDY Tablet Caddy is vast and appeals to so many demographic and psychographic groups from the elderly to weight trainers, fitness enthusiasts, diabetics, regular users of prescription drugs to even children and others who take different nutritional supplements throughout the day. The Vitamin BUDDY Tablet Caddy is the first of an extensive BUDDY™ product line that will have BUDDYs of different sizes, applications and features... The Buddy Tablet Caddy™ product line will be a diverse and dynamic line that we are expecting great things from."

Muscle Flex Inc. plans to market The Vitamin BUDDY Tablet Caddy™ between $9.95 and 14.95 price points, with a buy one get one free offer using 30 second, 1 and 2 minute short form infomercials for a national broadcast program to air later this year. The Muscle Flex Inc. business model is one of accelerating growth of the "As Seen on TV" program exponentially by maintaining a very low fixed cost structure and infusing the majority of the 'free cash flow' generated from sales back into inventory and additional airtime.

Muscle Flex has a distinct competitive advantage in orchestrating a successful direct response campaign given its very low fixed cost structure of less than $13,000.00 monthly fixed costs. The majority of the program costs have been developed around a variable cost model that increases only as product sales do. Danny Alex, company CEO and founder, will host all TV infomercials and print advertorials for The Vitamin BUDDY Tablet Caddy™ which effectively eliminates the cost of talent and rehearsals. Muscle Flex Inc. intends to release two additional value-priced products, one later in 2009 and another in early 2010.

About Muscle Flex Inc. ([ www.MuscleFlexInc.com ])

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television shows and content.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

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Muscle Flex Inc.: Muscle Flex Inc.'s Initial Market Research of Its "As Seen on TV" Product, The Vitamin BUDDY Tablet