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Unica: Military Advantage Selects Unica to Power Online Marketing

^{Published on 2009-08-04 05:44:54, Last Modified on 2009-08-04 05:45:04 - Market Wire}
 

WALTHAM, MA--(Marketwire - August 4, 2009) - [ Unica Corporation ] (NASDAQ: [ UNCA ]), a global leader in innovative marketing solutions, today announced that Military Advantage has selected [ Unica NetInsight™ OnDemand ] as its web analytics software solution. NetInsight will provide the innovative organization deep visibility into web behavior among its more than 10 million members.

Military Advantage ([ www.military.com ]) is the largest online military destination, with over 10 million members. Military.com enables Americans with military affinity to access their benefits, advance their careers, enjoy military discounts, and stay connected for life. The organization will use NetInsight to better understand members and develop and execute more effective [ interactive marketing ] initiatives.

"We have smart people asking smart questions, but have lacked insight into how our visitors and members use our website," said Breanna Wigle, CRM manager, Military Advantage. "Unica NetInsight will touch every part of our organization, supporting our member-driven culture and helping to drive growth. The solution's flexibility will allow us to quickly identify revenue-enhancing opportunities by mining and segmenting data."

"Advanced organizations like Military Advantage -- with millions of users and hundreds of millions of web events per month -- realize the considerable benefits of web analytics; better customer insight results in strengthened relationships, which ultimately leads to interactive marketing success," said Akin Arikan, director of product strategy and marketing, Unica. "Unica NetInsight provides marketers with the confidence they need to make informed decisions."

Available both on demand and on premise, [ Unica NetInsight ] delivers unique self-service capabilities built on an open data model that allow marketers throughout the enterprise to perform in-depth analysis of website visitor behavior. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.

About Unica

Unica Corporation (NASDAQ: [ UNCA ]) is a leading global provider of [ enterprise marketing management ] (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

About Military.com

Military.com is the nation's largest online military destination serving over ten million members, including active duty personnel, reservists, guard members, retirees, veterans, family members, defense workers and those considering military careers. Military.com enables the 30 million Americans with military affinity to access their benefits, advance their careers, enjoy military discounts, and stay connected for life. Military.com develops efficient affinity marketing and communications programs for government agencies and companies serving this market. Military.com is a subsidiary of Monster Worldwide, Inc. More information is available at [ www.military.com ].

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.