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Omniture: Omniture Recognized as a Web Analytics Leader by Independent Research Firm

^{Published on 2009-07-24 05:17:04, Last Modified on 2009-07-24 05:17:11 - Market Wire}
 

OREM, UT--(Marketwire - July 24, 2009) - [ Omniture ], Inc. (NASDAQ: [ OMTR ]), a leading provider of [ online business optimization software ], today announced the company has been recognized as a leader in Web analytics by Forrester Research, Inc. through The Forrester Wave™: Web Analytics Q3, 2009 (July 2009). In addition to the highest scores for data handling, reporting and analysis, the company was recognized for its corporate and product strategy and received perfect scores for its service and support. Forrester further stated, "[Omniture] drives innovation in rich media measurement by being first to market in areas such as native Flash tracking and mobile application measurement."

"Our de facto position as a leader in Web analytics, collecting over 1 trillion transactions per quarter, has fueled the success of our Online Marketing Suite. Our customers want to leverage that data to optimize more and more of their customer touch points," said Aseem Chandra, senior vice president, product marketing, Omniture, Inc. "Our customers have made it clear to us that technology innovation and the services and support needed to help customers shape and implement their marketing strategies are equally important to their success. We are gratified to see the results of this research."

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.