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Bsquare Corporation: Bsquare Renews OEM Distribution Agreement With Microsoft

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^{Published in Science and Technology on Wednesday, July 1st 2009 at 4:14 GMT, Last Modified on 2009-07-01 04:14:36 by Market Wire}  

BELLEVUE, WA--(Marketwire - July 1, 2009) - Bsquare Corporation (NASDAQ: [ BSQR ]), the leading software solutions provider to the global embedded device community, has renewed its OEM distribution agreement with Microsoft Corporation under which Bsquare sells Microsoft's complete line of software products for embedded systems to OEMs in North America. The new agreement is effective for a six-month period July 1, 2009 to December 31, 2009 -- at which time Microsoft anticipates introducing updated agreements for its distributors.

Through the sale of embedded operating systems under the agreement, Bsquare enables OEMs to successfully adopt Microsoft software products including Windows Embedded CE, Windows Embedded Standard, XP Pro for Embedded Systems and Windows Embedded Server. Bsquare serves OEMs in a broad range of traditional vertical markets including point of sale, medical and gaming. Bsquare is seeing rapid growth in the digital signage market, which ABI Research is forecasting will grow 33 percent in 2009.

As the only North American distributor that is nearly 100 percent focused on Windows Embedded products, Bsquare offers personalized account management and highly responsive technical support. In addition Bsquare offers value-add products, engineering services and training to enable device OEMs to move from prototyping and development to testing and production faster with higher quality devices.

"Bsquare will continue to drive customer success as a Windows Embedded distributor," said Scott Caldwell, Bsquare's director of licensing sales. "We recommend the right operating system for each device and then enable our customers to integrate and test the selected solution with our services, support, products and training. By engaging with Bsquare, our customers meet both their device requirements and their business goals."

About Bsquare

Bsquare is an industry leader with a proven track record in providing engineering services and production-ready software products for the smart device market. Since 1994, Bsquare has provided device manufacturers with software solutions for personal navigation devices, point-of-sale terminals, handheld data terminals, smart phones and many other device categories allowing them to get to market more quickly and cost effectively. For more information, visit [ www.bsquare.com ].