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VeriSign, Inc.: VeriSign Wins Silver Telly Award for Cart Whisperer Campaign

^{Published on 2009-07-02 05:10:32, Last Modified on 2009-07-02 05:10:38 - Market Wire}
 

MOUNTAIN VIEW, CA--(Marketwire - July 2, 2009) - The inventive Cart Whisperer marketing campaign from VeriSign, Inc. (NASDAQ: [ VRSN ]), the leading provider of Internet infrastructure services for the networked world, and creative group McCann Erickson, has won the 30th Annual Telly Awards' 2009 Silver Telly award for best Internet/online business-to-business commercial campaign.

The Telly Awards competition is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporations in the world. Winners are chosen annually from more than 13,000 entries from all 50 states and countries around the world.

Launched in February 2008, the Cart Whisperer is a campaign based on the personal crusade of Liberty Fillmore, a.k.a. the Cart Whisperer, and offers a light hearted look at a common online business pain point: abandoned shopping carts. The Cart Whisperer includes a Web site ([ www.nomoreabandonedcarts.com ]) which features videos, photos and poems depicting Liberty's life as a rescuer of abandoned shopping carts. The successful campaign garnered more than 5 million views on YouTube, attracted nearly 123,000 visits to [ www.nomoreabandonedcarts.com ], and acquired more than 400 friends on MySpace and Facebook combined.

"We are ecstatic and honored to be recognized by the Telly Awards for the Cart Whisperer campaign," said Marianna Peyzner, SSL product marketing manager at VeriSign. "The objective of the Cart Whisperer campaign was to show online retailers how to prevent cart abandonment by letting consumers know it is safe to shop with the Internet's most visible Web site security indicator -- the green browser bar of Extended Validation SSL Certificates."

In June 2008, the Cart Whisperer was inducted into the MarketingSherpa Viral Marketing Hall of Fame. Most recently in 2009, the campaign received an Internet Advertising Competition (IAC) Award for Outstanding Achievement in Internet Advertising in the "Best Computer: Software Web Sites" category. The campaign also helped VeriSign win the 2008 Online Safety Leadership Award by the Authentication and Online Trust Alliance (AOTA) for exceptional commitment to improving online safety.

About VeriSign

VeriSign, Inc. (NASDAQ: [ VRSN ]) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at [ www.verisign.com ].

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign EV SSL services and solutions; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2008 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

©2009 VeriSign, Inc. All rights reserved. VeriSign, the VeriSign logo, the Checkmark Circle logo, and other trademarks, service marks, and designs are registered or unregistered trademarks of VeriSign, Inc., and its subsidiaries in the United States and in foreign countries. All other trademarks are property of their respective owners.