Science & Technology
Science and Technology
Science and Technology
Thu, June 18, 2009
Wed, June 17, 2009
RCN Corporation: RCN to Be Exclusive Cable and Telecommunications Sponsor of the 6th Annual Asian Food & Tennis Festival in Res
HERNDON, VA--(Marketwire - June 17, 2009) - RCN Corporation (
The event, organized by the Thai Tennis Organization in America (TTOA) in association with India International School (IIS) in Chantilly, VA, will be held at the Lake Newport Tennis Facility in Reston, VA on Saturday, August 1st, from 10 a.m. to 10 p.m. and Sunday, August 2nd from 11 a.m. to 6 p.m. This festival is a two-day free admission event to promote a greater understanding of Asian-Americans and their cultures.
"Each year, the festival showcases the culture of a particular Asian country and this year, it is India. This year, we celebrate and explore the diverse Indian cultures by bringing India's authentic regional foods, arts, crafts and entertainments," said Usha Chaudhary, a board member of the IIS responsible for negotiating the sponsorship with RCN. "We're pleased to welcome RCN as the exclusive cable and telecommunications sponsor of both the festival and the India Village."
Throughout history, India has mesmerized people from all over the world with her wealth -- material, intellectual, and spiritual. The largest democracy in the world, India is one of the largest trading partners of the United States. Her products, foods, clothes, songs, jewelry, films, and rhythmic dances are catching on everywhere, especially in the Washington, D.C. metropolitan area.
"The India Village at the festival is coordinated by India International School (IIS), and will showcase arts, crafts, and costumes from all regions of India, as well as food delicacies from east, west, north, and south India," said IIS President Dhanjaya Kumar.
The Indian Village Stage will present classical and folk dances; classical and fusion music; yoga; magic; and, of course the ever popular Bollywood dances. IIS is collaborating with a number of artists and organizations to showcase the true spirit of India -- unity in diversity.
"RCN is committed to being actively involved with local Asian community organizations and events, like The Asian Food and Tennis Festival," said RCN's Strategic External Affairs, Programming and International Marketing Senior Vice President Richard Ramlall. "Currently we offer 19 different channels in Asian languages such as Korean, Vietnamese, Japanese, Tagalog, Chinese and Hindi. Our Global Passport tier offers 500 International cable television choices, including 82 linear channels, covering 14 different language groups, surpassing many other industry offerings today."
As exclusive sponsor, RCN will receive promotional signage, booth and advertising benefits. In addition to a cash donation, RCN is creating and will run cross channel public service spots to promote the festival.
"Our goal is to both promote the festival and encourage a great turn out for this exciting event. We will be running these public service announcements 200 times prior to the festival," said RCN Marketing Director Stephanie Bailey. "RCN will also promote the Asian Festival on our community bulletin boards on Channel 8."
IIS is a non-profit (501-3-C) and non-discriminatory organization serving the community since 1984, with the main objective of providing quality instructions in the arts, crafts, and languages of India. It includes special workshops in yoga and the history and philosophies of India. Classes are held in classical, light vocal, and instrumental music and in the classical, light, and folk dances of India. Currently, the School offers approximately 70 classes taught by 30 teachers at two locations. For more details on the school, please visit [ www.indiaschool.org ].
"We are pleased to help organize this important celebration of Asia culture," said Thai Tennis Organization in America (TTOA) Managing Director George Duangmanee. "We work with many local Asian Associations to introduce Asian cultures and tennis to the local community."
TTOA's mission is to promote tennis growth and encourage young people to broaden their horizons through education initiatives via scholarships. TTOA is a proud member of the USTA family, and was the recipient of the 2004 Organization of the Year Award by USTA Mid-Atlantic section and the USTA.
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