Science & Technology
Science and Technology
Science and Technology
Wed, April 1, 2009 This Technology: This Technology and OpenTV Demonstrate Advanced Advertising Management Capabilities at the Cable Show '09
WASHINGTON, DC--(Marketwire - April 1, 2009) - CABLE SHOW -- This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, and OpenTV (
"The continued roll-out of advanced advertising has emerged as a top priority for cable operators and their success will be directly tied to their ability to provide all stakeholders with complete control over both advertising inventory supply, contract demand and campaign fulfillment," said Jeffrey Sherwin, Founder of This Technology. "This Technology and OpenTV are committed to delivering solutions that enable cable operators to easily maximize revenue for available ad spots, operationalize new forms of advanced advertising and reduce costs associated with metadata management, to continue moving the industry's advanced advertising play forward."
The demonstration highlights This Technology and OpenTV's ability to deliver a unique, industry-leading offering that empowers cable operators and their network partners to simply manage the dynamic advertising space available for sale. The solution integrates order processing, inventory management, ad insertion and delivery systems using both standard and extended interfaces built on the newly adopted SCTE 130 standards.
As cable advertising evolves to encompass a broad range of new delivery platforms and ad types, the complexities of managing these new products are expanding dramatically. This is especially critical for on-demand products where growth and deployment have been stifled by operational challenges and the long lead times required for preparing and updating advertising campaigns. The SCTE 130 interface standards provide a robust framework for systems to interoperate and simplify management of this advanced advertising. OpenTV and This Technology are both very active in the development of these standards and are leading the industry in developing next generation products to meet these challenges. This joint presentation will clearly demonstrate how This Technology and OpenTV's systems can cooperate to enable highly dynamic on-demand services with rapid ad deployment and campaign updates.
"OpenTV recognizes both the challenges and significant opportunities associated with deploying advanced advertising and has collaborated with This Technology to demonstrate the advanced capabilities and scalability of our combined solutions in helping the market realize its full potential," said Paul Woidke, OpenTV's Senior Vice President and General Manager of Advanced Advertising. "This joint showcase is a clear demonstration of OpenTV's latest generation campaign management solution, EclipsePlus, and how it seamlessly and easily integrates with This Technology's MetaMore Advertiser to provide operators and their content partners with the best in campaign management and advertising space control. We are very pleased to showcase these advanced capabilities along with This Technology at the Cable Show."
About This Technology, LLC
This Technology. LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit [ www.thistech.com ].
About Open TV
OpenTV is one of the world's leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company's software has been integrated in more than 121 million devices around the world and enables enhanced program guides, video-on-demand, personal video recording, enhanced television, interactive and addressable advertising and a variety of enhanced television applications. OpenTV's campaign management solutions currently manage cable advertising spot buys in 15 of the top 25 television markets, reaching nearly 30 million households across the United States or more than 49 percent of total US Cable households. For more information, please visit [ www.opentv.com ].
CableNET is a trademark of Cable Television Laboratories, Inc.
