N@N

Anchor Intelligence: LookSmart Partners With Anchor Intelligence to Build a Higher Quality Network and Improve Advertiser Perfo

^{Published on 2009-03-18 07:05:15, Last Modified on 2009-11-03 19:01:56 - Market Wire}
 

SAN FRANCISCO, CA and MOUNTAIN VIEW, CA--(Marketwire - March 18, 2009) - [ LookSmart ], Ltd. (NASDAQ: [ LOOK ]), the search advertising network and management company, and [ Anchor Intelligence ], the leading traffic quality solutions provider, today announced a strategic alliance to enhance and extend protection of advertisers from the threat of click fraud. Under the terms of the agreement, LookSmart has licensed [ ClearMark ], Anchor Intelligence's real-time traffic scoring system, to score all advertising traffic within its network. By scoring each individual click in real time, ClearMark enhances LookSmart's ability to safeguard against illegitimate or fraudulent traffic.

"Over the years, LookSmart has shown its dedication to preserving the integrity of search advertising. We are a founding member of the IAB Click Measurement Panel and actively pursue partnerships that support and protect the quality of our network and its value to our advertisers," said Ted West, chief executive officer and president of LookSmart. "We have been very impressed with Anchor Intelligence's technologies; and partnering with third-party firms like Anchor demonstrates our commitment to network quality."

Said Michael Schoen, vice president and general manager of advertising platforms at LookSmart, "With the help of the ClearMark system, LookSmart can continue to make confident decisions about managing our traffic sources up-front. Our network processes approximately 2.5 million clicks per day, so scale was very important to us. With ClearMark's transparent intelligence, we are able to better protect our advertisers and partners from click fraud and further improve advertiser ROI through the enhanced performance of the LookSmart platform."

By integrating with existing billing and reporting systems, ClearMark facilitates real-time decision-making and traffic optimization. ClearMark scores are displayed in ClearMark Reports, Anchor Intelligence's dynamic online reporting tool, giving networks unprecedented visibility into the quality of their traffic. In an effort to drive industry adoption of its ClearMark scoring system, Anchor Intelligence is actively collaborating with major industry standards organizations to become the first universally accredited traffic quality solutions provider.

"LookSmart has demonstrated its commitment to advertisers by partnering with Anchor Intelligence to score all traffic within its network," said Ken Miller, chief executive officer of Anchor Intelligence. "LookSmart recognizes that, now more than ever, advertisers expect the highest return on their advertising dollars. By partnering with Anchor Intelligence, LookSmart has strengthened its leadership in defense of advertisers to improve search traffic quality across the board."

About Anchor Intelligence:

Anchor Intelligence Inc., headquartered in Mountain View, CA, is the traffic quality solutions provider of choice among ad networks and search engines. Using Anchor Intelligence's ClearMark, the industry's first and only real-time traffic scoring system, ad networks obtain the necessary intelligence to fight click and impression fraud, efficiently manage traffic sources, and capitalize on high quality clicks while maximizing advertiser ROI. Anchor's ad network customers gain visibility into the quality of each click or impression as it happens. Armed with this information, ad networks can protect themselves from malicious attacks and empower advertisers with visibility into the performance of their traffic. Anchor Intelligence is funded by JK&B Capital; angel investors include Ron Conway of Baseline Ventures, Ram Shriram of Sherpalo Ventures, and Rajeev Motwani, Stanford Professor. For more information, visit: [ www.anchorintelligence.com ].

About LookSmart:

LookSmart (NASDAQ: [ LOOK ]) is a premier search advertising network and management solutions company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own branded vertical advertising networks, LookSmart also licenses and manages search ad networks using its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit [ www.LookSmart.com ].

Forward-Looking Statements

This press release contains forward-looking statements, such as references to our ability to improve network quality by enhancing our click fraud controls. These statements, including their underlying assumptions, are subject to risks and uncertainties and are not guarantees of future performance. Results may differ due to various factors including our ability to maintain existing publishers or attract new publishers. In addition, you should read the risk factors detailed in our Quarterly Report on Form 10-Q for the quarter ended September 31, 2008 and our Annual Report on Form 10-K for the year ended December 31, 2007, filed with the Securities and Exchange Commission.

The statements presented in this press release speak only as of the date of the release. Please note that except as required by applicable law we undertake no obligation to revise or update publicly any forward-looking statements for any reason.

NOTE: "LookSmart" is a trademark of LookSmart, Ltd., and/or its subsidiaries in the U.S. and other countries. All other trademarks mentioned are the property of their respective owners.