Science & Technology 
Science and Technology
Science and Technology 
Wed, July 22, 2009
Tue, July 21, 2009
Options Media Group, Inc: Options Media to Acquire Bullroarer, a Leading International SMS Provider
BOCA RATON, FL--(Marketwire - July 21, 2009) - Options Media Group Holdings, Inc. (
"This is an ideal merger of services," stated Scott Frohman, CEO of Options Media. "We were looking for a solid partner to bring our mobile marketing to a whole new level. Bullroarer was looking for a channel in which to open up new revenue streams for their technology and m-content solutions. Joined together, we are now capable of offering end-to-end marketing services for Mobile Marketing, WAP sites, m-Commerce, Email marketing, ESP platform service and Web advertising."
"At Bullroarer we are already deployed in Australia, South Africa, United Kingdom, Ireland, Central Europe, United States and Canada and over the next six months we will be also deploying into Eastern Europe and India," stated Andrew Darbyshire, Founder and Joint CEO of Bullroarer. "Combining our know-how with Options Media Group's resources we can now take our products, services and reach to new geographic markets. We are confident that Bullroarer's addition to the Options Media will bring a unique value to large corporate clients while providing them with the scope of services they've been seeking on a domestic and international level. With the introduction of 4G networks in the U.S., new areas for more sophisticated mobile technology are emerging. The Bullroarer platform incorporates the technology to capitalize on this expanded data opportunity. We are excited to be blending our Global reach in the Mobile space with Option Media's substantial client base. These clients will now have access to both a new and exciting sales channel (Mobile) and an array of profitable overseas markets. This combined with Option Media's complimentary New Media channels create the opportunity to open up substantial new revenue streams that we will have the means to exploit by virtue of our combined capabilities."
Global research supports the determination that Mobile Marketing is an industry in growth mode. Price Waterhouse recently released a report on UK Mobile spending stating, "Medium spending increased in 2008 by an impressive 99.2%, driven in part by larger audiences, better handsets and increased mobile Internet use. Mobile advertising has shown impressive, steady growth. The mobile phone has become our constant companion and its ability to meet consumers' growing demands for accessing entertainment and information on the move has attracted advertisers." Additionally, a study by Juniper Research states, "Mobile entertainment generated $35 billion worldwide in 2008 and will grow to greater than $60 billion in 2012."
"Mobile content operators ('MCOs'), which are independent of the carriers, deliver about 30% to 80% (depending on the territory) of the services that generate this revenue," Darbyshire states. "In the U.S. and other less mature mobile markets, the percentage of revenues generated by MCOs falls on the lower part of this range, which presents a significant opportunity for Bullroarer."
Capitalizing on the trend for providing entertainment and information, Bullroarer has developed technologies that include its "Master Content Pool," a facility that provides the ability to provide a broad range of content to over 5,000 different handset types. Clients use the Master Content Pool to supplement their content offerings or, in some cases rely exclusively on the Master Content Pool. The Web2Mobile Storefront technology platform, offers mobile content ready for immediate purchase by consumers. This is particularly attractive to businesses with excess Web advertising inventory who can be up and running within several days selling mobile content under their own brand. The O-Zone Wireless™ platform which is a substantial collection of Technology Modules developed to deliver Web, WAP and direct-response capabilities to advertisers with a wide range of Mobile Content services.
Innovative payment methods, such as bill-to-handset options offered by Carriers and PayPal, have made it easier to use sales of Mobile Content and interactive Mobile applications to monetize Web traffic. Internet media networks are embracing this opportunity by implementing their own mobile portal offerings. Bullroarer is currently assisting several large early adopters and predicts solid growth in this area. Typically, Bullroarer clients earn their revenues though customer acquisition via Internet Marketing. The quicker clients can get a cash return on their marketing expenses the quicker they can put the money back into more marketing. If a client can receive payment in 30 days rather than 90 with traditional credit card transactions, they can achieve 2-3x the marketing spend in a given year on the same cash reserves.
"These technologies and marketing campaigns are already successfully being implemented for companies overseas," continued Mr. Frohman. "It is time for us to get on par with what is happening abroad for mobile marketing. By adding Bullroarer's technology and expertise, Options Media is going to be a leader into Mobile Marketing's future. We look forward to letting our clients such as Wynn Hotels, Palms Casino, Best Western Hotels, Jamba Juice, Army National Guard, Toyota Dealerships, Gerber, and other top brands expand their marketing capabilities with these new mobile options."
Mr. Frohman concluded, "Retailers are looking for ways to drive virtual storefront traffic to cut overhead. The ability to generate m-commerce revenues and get cash in-house faster with direct carrier payments is literally going to change the way companies do business this upcoming Christmas Holiday shopping season. Options Media with Bullroarer is going to show U.S. companies what is being accomplished overseas and what can be achieved in the United States not just for mobile marketing but for their entire business model."
The anticipated close of a definitive agreement will be sometime in third quarter 2009.
About Options Media, (OPMG)
Options Media/1Touch Marketing is a multi-channel marketing firm specializing in the acquisition and retention of customers through innovative direct and digital marketing programs. Options Media's ESP Platform enables marketers to create, send and track email messaging to their subscribers via a robust platform with industry-leading deliverability. 1TM's multichannel database comprises over 150-million consumer and 21-million business records for opt-in email, SMS and postal marketing.
About Bullroarer
Bullroarer is a global enablement solution for mobile marketing and digital content merchandising. With current platform deployments in the USA, Canada, Australia, South Africa, UK, Ireland, Italy, and Central Europe, Bullroarer has the reach and technological strength required for the world's largest marketing enterprises. Markets soon to be connected include Eastern Europe and India. With a strong executive team and more than 15 years of experience across the Mobile domain, Bullroarer has built extensive relationships with global carriers and digital content brand owners. Our proprietary platform "O-Zone Wireless™" enables our clients to build Web2Mobile store fronts, interactive SMS applications such as Trivia, Voting, Social Networks, bespoke client branded Mobile Marketing applications and Reverse Auctions and deliver Digital Content to over 5,000 different handset types world-wide. More information is available at [ www.bullroarer.com ]
Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the opportunity to create new revenue streams, the combined impact the two companies will have on mobile marketing and the ability to penetrate the U.S. market. Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the willingness of U.S. consumers to use their mobile phones for commercial applications rather than their computers, the ability of Options Media and Bullroarer to negotiate a binding acquisition agreement and the condition of the capital and credit markets. Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2008 and the Form 10-Q for the quarter ended March 31, 2009. Options Media does not undertake any duty nor does it intend to update the results of these forward-looking statements.