Science & Technology
Science and Technology
Science and Technology 
Tue, May 19, 2009
Mon, May 18, 2009
Options Media Group, Inc: Options Media Files First Quarter 2009 Financial Results and Highlights
BOCA RATON, FL--(Marketwire - May 18, 2009) - Options Media Group Holdings, Inc. (
1Q 2009 Financial Summary
For the quarter ending March 30, 2009 the Company reported revenues of $2.2 Million. The resulting gross profit was $1.5 million, which represents a 70% gross margin. Options Media recognized a net loss of approximately $1.4 million, or $(0.02) per share on a fully diluted share count of 58.2 million. Operating expenses of $2.8 million include over $600,000 of stock based compensation, depreciation and amortization.
SMS revenues grew more than 300% from the fourth quarter of 2008 to first quarter 2009. "This represents not only new business orders but expansion of business within our current customer base," stated, Mr. Scott Frohman, CEO of Options Media. "Many of the pilot programs we ran in 4th quarter were able to be turned into sizeable paid orders as a direct result of client satisfaction with our SMS services."
"Our sales force has done an outstanding job of closing new business across all of our product lines. We expect this type of growth to continue for the foreseeable future, boding well for our shareholders in 2009."
Q1 2009 Business Highlights -- Hired and trained 10 new sales people who generated 15% of OPMG's first quarter revenues. -- Options Media has been able to negotiate increasingly favorable pricing from vendors, thus increasing profitability on all services. -- Options Media has added new SMS Mobile Marketing capabilities for WAP (Wireless Application Protocol.) This added capability allows delivery of point of sale for the customer's marketing campaign to the recipients. -- Options Media has upgraded and improved the following services: - Improved real-time performance tracking of list data - Increased servers and bandwidth to expand service capabilities for ESP clients - Upgraded systems and technologies for list counts and broadcasts
By having these new systems and technologies in place the company can improve customer satisfaction and value perception, leading to recurring revenue and increased upsell opportunities.
-- The company continues to differentiate itself in the ESP provider industry by servicing large-volume opt-in mailers. Options Media has been beta testing a new ESP Platform system that will position the Company as the clear market leader in the large volume, opt-in mailers industry. This platform has the potential to generate millions in new revenues for the company. -- Options Media is in the process of additional data acquisition that will substantially increase the company's ability to generate sales and offer new mailing opportunities to our existing and new clients.
"This is a very exciting time for Options Media," states CEO Frohman. "Increasingly advertisers are moving from Print, TV and Radio into Digital, internet and SMS marketing. To capitalize on this trend we have put in place the right management and, right scalable business plan to be market leaders. As we look ahead to the future, we know that we will be the 'go to' company for first-rate direct, SMS, digital and internet solutions now and down the road."
About Options Media Group
Options Media Group Holdings, Inc. is an email services provider for on-demand e-mail marketing to create, send, and track professional and permission-based e-mail marketing campaigns. Additionally, Options media provides precision direct marketing solutions including email marketing, SMS/mobile marketing, SMS/keyword marketing, custom lead generation and creative services Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.
Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the prospects and potential for 2009 and anticipated 2009 cash flow. Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include economic issues relating to the current recession, potential advertising spending and potential consumer spending reductions, our ability to raise necessary working capital and the impact of competitive factors. Further information on Option Media Group's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K filed on April 1, 2008. Options Media does not undertake any duty nor does it intend to update the results of these forward-looking statements.