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Bridgewater to Provide Mobile Personalization Solutions for Cox';s Wireless Service

^{Published on 2009-05-26 04:04:25, Last Modified on 2009-05-26 04:05:43 - Market Wire}
 

 OTTAWA, May 26 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile personalization company, today announced that Cox Communications will deploy the Bridgewater(R) Service Controller anchored by Bridgewater's Subscriber Data Broker(TM) to support the rollout of its new national 3G wireless service and plans to evolve to 4G LTE. News - Cox Communications, the third largest cable provider in the U.S. with over 6 million subscribers, is deploying Bridgewater's market leading mobile personalization portfolio for its forthcoming 3G wireless service. - For the rollout of the service, Cox chose the Bridgewater Service Controller to securely authorize and authenticate subscribers and provide critical accounting functions. - Cox is also deploying Bridgewater's Subscriber Data Broker to bring together rich, dynamic subscriber data with the sophisticated tools to broker that data to multiple systems and applications. By combining an advanced business rules engine with application policy controls, it enables service providers to broker subscriber data to third-party applications making it easy to create and personalize services on line and in real time. Quotes Stephen Bye, Vice President of Wireless, Cox Communications "Bridgewater's subscriber data management and service control products are enabling us to rapidly launch and personalize mobile services for our customers." David Sharpley, Senior Vice President, Bridgewater Systems "We are delighted that Cox has selected the Bridgewater Service Controller and Subscriber Data Broker to support the rapid rollout of its national 3G wireless service and plans to evolve to a 4G LTE service. This new strategic win validates our unique mobile personalization value proposition for service providers as they seek to generate revenue and profit from mobile data services." Tags / Keywords Bridgewater Systems, Cox Communications, Service Control, Policy Control, Subscriber Data Management, Mobile Data Growth, Mobile Personalization Links [ http://www.cox.com/ ][ http://www.bridgewatersystems.com/Service-Controller.aspx ][ http://www.bridgewatersystems.com/Application-Policy.aspx ][ http://www.bridgewatersystems.com/Subscriber-Data-Broker.aspx ] About Bridgewater Systems Bridgewater Systems, the mobile personalization company, enables service providers to efficiently manage and profit from mobile data services, content and commerce. The company's market leading mobile personalization portfolio provides a real-time, unified view of subscribers including entitlements, devices, networks, billing profiles, preferences and context. Anchored by Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and standards-based products includes the Bridgewater(R) Service Controller (AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home Subscriber Server (HSS). More than 120 leading service providers including America Movil, Bell Canada, Clearwire, Hutchison Telecom, Iusacell, Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex, Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly deliver innovative mobile services to over 150 million subscribers. For more information, visit us at [ www.bridgewatersystems.com ]. Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan, Smart Caps, and Subscriber Data Broker are trademarks or registered trademarks of Bridgewater Systems Corporation. All other company, product names and any registered and unregistered trademarks mentioned are used for identification purposes only and remain the exclusive property of their respective owners. Certain statements in this release constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws and are made pursuant to the "safe harbour" provisions of such laws. Statements related to potential benefits of, and demand for, Bridgewater's products including statements with respect to the features and benefits that may be achieved through the use of Bridgewater's products and the relative position of these products vis-à-vis competitive offerings in the industry are forward-looking statements which are subject to certain assumptions, risks and uncertainties. Readers are cautioned not to place undue reliance on such statements. Risk factors that may cause the actual results, performance or achievements of Bridgewater to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements can be found in the public documents filed by Bridgewater from time to time with Canadian securities regulatory authorities. Bridgewater assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

For further information: Joanne Steinberg, Bridgewater Systems, [ joanne.steinberg@bridgewatersystems.com ], (613) 591-9104 extension 2032; James Cook, MS&L North America, [ james.cook@mslworldwide.com ], (416) 967-3702