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Movaya Wireless, Inc.: Glu and Movaya Partner to Drive Direct-to-Consumer Mobile Game Sales

^{Published on 2009-01-27 04:38:39, Last Modified on 2009-01-27 04:39:42 - Market Wire}
 

SAN MATEO, CA and SEATTLE, WA--(Marketwire - January 27, 2009) - Glu Mobile Inc. (NASDAQ: [ GLUU ]), a leading global publisher of mobile games, and Movaya ([ www.movaya.com ]), a leading mobile commerce service provider, today announced that they have entered into an agreement to integrate Movaya's PlugNPlay and TryNBuy solutions into Glu's website properties for direct-to-consumer sales.

"It has been a great experience working with Movaya to offer Glu's award-winning games directly to our customers," said Jill Braff, senior vice president of global publishing, Glu. "Through our alliance with Movaya, we have developed a cost-effective solution capable of delivering games directly to mobile devices through the glu.com website."

"Movaya's technologies will enhance how Glu is able to sell its games," said Phil Yerkes, CEO of Movaya. "Rather than relying solely on wireless carriers and other third-party distributors, Glu now has the power to market its products directly to customers. The move allows customers to sample games and stay informed on updates and new offers, and more importantly, creates a new distribution channel to generate additional revenue for Glu."

Immediately, Madagascar: Escape 2 Africa™, The Dark Knight™ and Family Feud® are available for purchase from Glu.com using the Movaya platform, with additional titles being added over the coming weeks and months.

About Glu

Glu (NASDAQ: [ GLUU ]) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!™, Stranded™ and Brain Genius™, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Sweden, Poland, Russia, China, Brazil, Chile, Canada and Mexico. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at [ www.glu.com ]. Glu Mobile, Glu, Super K.O. Boxing, Stranded, Brain Genius and the 'g' character logo are trademarks of Glu Mobile Inc.; Madagascar: Escape to Africa is a trademark of DreamWorks Animation, LLC; The Dark Knight is a trademark of DC Comics; and Family Feud is a trademark of FremantleMedia Operations B.V.

Cautions Regarding Forward-Looking Statements

This news release contains forward-looking statements, including statements related to additional titles being added to the Movaya platform and anticipated revenue generation. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Investors should consider important risk factors, which include: the risk that we may be unable to launch additional titles on the Movaya platform on the schedule anticipated or at all; the risk that the Movaya platform will not generate additional revenue for us at the levels anticipated; and other risks detailed under the caption "Risk Factors" in Glu's most recent report on Form 10-Q filed with the Securities and Exchange Commission under Rule 424(b) (4) on November 14, 2008. Glu is under no obligation, and expressly disclaims any obligation, to update or alter its forward-looking statements whether as a result of new information, future events, or otherwise.

About Movaya

Movaya ([ www.movaya.com ]) is a Seattle-based mobile commerce service provider (mCSP) company, whose mobile content management and distribution platform allows mobile content publishers and merchants to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay and TryNBuy are the company's flagship products, which bring together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.