Science & Technology
Science and Technology
Science and Technology 
Fri, September 4, 2009
Thu, September 3, 2009
Omniture: Yamaha Motor Corporation Improving Site Content Relevance With Omniture SiteSearch(TM)
OREM, UT--(Marketwire - September 3, 2009) - [ Omniture, Inc ]. (
Yamaha Motor Corporation's Web site houses thousands of pages of product content, which include motorcycles, ATVs, snowmobiles, outboard motors, accessories, apparel and more. With such a vast array of inventory, the marketing team was constantly challenged to easily organize and promote this content and deliver relevant search results to each visitor. Yamaha Motor Corporation recently decided to upgrade to Omniture from its previous site search solution to achieve more flexibility with onsite search and to dynamically display search results using analytics-derived metrics such as conversion rates and page views.
"Once we upgraded to Omniture, we never looked back," said Dave Byer, Internet marketing division manager for Yamaha Motor Corporation. "From the Omniture account managers to the technical consultants, the level of responsiveness and service Omniture provided us completely eclipsed that of our former service provider. The application's ease-of-use and flexibility out of the box, in addition to its ability to integrate with our online analytics to automatically optimize search results based on visitor behavior were key reasons for our decision."
Providing relevant search results to guide visitors to the most appropriate information on the site is the Web team's primary focus. While the site is largely vehicle-oriented, the team recognizes the opportunity to better integrate other relevant content into search results, such as related event and news articles or customer support information such as owner manuals.
"Improving the relevance of our site will always be a work in progress as our business continues to develop and customers' needs evolve," acknowledged Byer. "We plan on working with Omniture for the long-term and are looking forward to what we can accomplish on our site."
Omniture SiteSearch is part of the [ Omniture Online Marketing Suite ]™, a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.