Science & Technology
Science and Technology
Science and Technology
Thu, August 27, 2009
Wed, August 26, 2009 Omniture, Inc. : National Geographic Increases Site Visits, Page Views and Return on Ad Spend With Omniture SearchCenter and Om
OREM, UT--(Marketwire - August 26, 2009) - Omniture, Inc. (
Using SiteCatalyst and SearchCenter together, the National Geographic team measured the effect of search campaigns on site traffic and behavior, paying particular attention to metrics such as page views, ad views, video views and subscriptions.
"Prior to using Omniture, we didn't have the data needed to understand the value of different parts of our site to our visitors or how our keyword advertising was translating into subscriptions," said Ted McDonald, Web analytics manager for National Geographic. "Using Omniture SiteCatalyst and Omniture SearchCenter together has given us insight into our paid search spend and return on every part of our site, which has been invaluable to our business."
The company deployed [ SearchCenter ] to optimize its paid search initiatives with the goal of realizing a specific return on ad spend. National Geographic's primary goal from paid search was to drive subscriptions, and using SearchCenter, discovered that 90 percent of the company's keywords were losing money. As a result, the National Geographic team identified which keyword variations were ineffective and reallocated spend to the remaining profitable 10 percent of keywords, turning all of the company's paid search ads profitable. After identifying the proper keywords and appropriate match types, McDonald's team automated much of their paid search efforts.
"With SearchCenter, we've optimized our ads to a point where we don't need to change them often, which increases the productivity of the team and allows us to focus on more valuable tasks," continues McDonald. "When the profitability changes, I have dashboards set up that show the return on investment for each search campaign and I can make changes accordingly."
Omniture SearchCenter and Omniture SiteCatalyst are part of the [ Omniture Online Marketing Suite ], an integrated suite of applications that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences.
For more information about National Geographic's use of Omniture products, visit Omniture's [ success story page ].
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
