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BioElectronics Corporation: BioElectronics Moves to Strengthen Management Team

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^{Published in Science and Technology on Thursday, August 6th 2009 at 7:13 GMT, Last Modified on 2009-08-06 07:13:13 by Market Wire}  

FREDERICK, MD--(Marketwire - August 6, 2009) - BioElectronics Corp. (PINKSHEETS: [ BIEL ]), the maker of inexpensive, disposable drug-free anti-inflammatory devices, today announced important enhancements to its management team with the hiring of two experienced brand managers who will be tasked with brand related marketing activities for the ActiPatch® Therapy and Allay™ Menstrual Pain Relief product lines. Over the coming months BioElectronics expects to make additional brand and marketing related management team additions.

"We are excited to be making these important additions to our management team," commented Richard Staelin, Ph.D., Chairman of the Board of Directors at BioElectronics, Corp. "As we have indicated in our press releases and on our recent conference calls, our top priorities are the completion of clinical trials, FDA submissions, and the establishment of strong brand equity for our ActiPatch, Allay, and RecoveryRx® product lines. The addition of Kara Franklin and Arnon Horev will meaningfully improve our marketing capabilities moving us a significant step closer to our overall branding goals. Over the coming months, we expect additional senior and mid-level management hires to ensure all of our corporate goals are met as quickly as possible."

Arnon Horev has accepted the position of ActiPatch Brand Manager. Mr. Horev was most recently an associate for Bristol-Myers Squibb and held marketing and sales positions at Johnson & Johnson. Prior to that he was the founder of a software start up company. He is an MBA graduate of the Fuqua School of Business at Duke University concentrating in marketing and Health Sector Management. He also received a B.Sc. in life sciences from Ben Gurion University.

Kara Franklin is the new Brand Manager for the Allay Menstrual Pain Relief product line. Ms. Franklin is a MBA graduate of the Fuqua School of Business at Duke University concentrating in marketing and Health Sector Management. She brings several years of medical device sales and marketing to her new position. She received her B.S. in Chemical Engineering from Syracuse University.

About BioElectronics Corporation

BioElectronics Corporation is the maker of ActiPatch® Therapy, RecoveryRx™ Devices, HealFast™ Therapy ([ www.healfasttherapy.com ]) and the Allay™ family of inexpensive, disposable drug-free anti-inflammatory devices. For more information please see [ http://www.BioElectronicsCorp.com ].