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Omniture: Panel of Leading CMOs to Discuss Results of The CMO Club Digital Marketing Survey


Published on 2009-05-12 13:25:10, Last Modified on 2009-05-12 13:26:15 - Market Wire
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OREM, UT and NEW YORK, NY--(Marketwire - May 12, 2009) - The CMO Club, a CMO-only peer to peer network with over 800 members and Omniture, Inc. (NASDAQ: [ OMTR ]), the largest enterprise software company focused on CMOs and online marketers, today announced a CMO panel discussion of findings from the CMO Digital Marketing Survey, taken by club members. Panelists include CMOs from a number of large enterprises.

The annual survey, conducted by The CMO Club in partnership with Omniture, covers topics important to CMOs as they leverage digital marketing, such as:

  • Top digital marketing challenges CMOs face

  • Benefits of digital marketing

  • Evaluation of digital marketing tools

  • Preferred sources of digital marketing insight

The CMO panel discussion will be held as part of The CMO Thought Leadership Summit, the annual east coast summit of The CMO Club ([ www.thecmoclubsummit.com ]). Members of the press are invited to attend the panel discussion and will be given exclusive access to survey findings and to over 70 CMOs attending the Summit. An informal reception follows the panel discussion. RSVP details included below. Seating is limited.

CMO Digital Marketing Survey Findings: Real Benefits, Challenges, and Insights

Who: CMOs from large, well-recognized brands
What: Panel discussion of findings from the digital marketing survey. A copy of the findings will be distributed to attendees of the panel discussion. An informal reception follows the panel discussion
When: Panel Discussion: Tuesday, May 19th, 2009, 4:40 - 5:30 p.m. ET
Reception: Tuesday, May 19th, 2009, 5:30 - 6:30 p.m. ET
Where: Panel Discussion: Affinia Manhattan Hotel (371 7th Ave, NY, NY), Peyton Room
RSVP: Press who would like to attend may send an email to [ press@thecmoclub.com ] no later than Friday, May 15th. Seating is limited

About The CMO Club

The CMO Club ([ www.thecmoclub.com ]) was created for the unique purpose of bringing Chief Marketing Officers together in an environment of openness and contribution that enables them to become better at what they do. Tailored exclusively to top marketing executives, this club hosts dinners and events, shares reports and research from leaders in the marketing industry, and leverages the first online network for "CMOs only" for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2006 by seasoned marketing executive Pete Krainik and currently has over 800 members. Find out more about The CMO Club at [ www.thecmoclub.com ].

About Omniture

Omniture is a leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™. The Online Marketing Suite empowers marketers to increase return on marketing spend by using customer insight to optimize customer interactions -- creating more personalized, relevant customer experiences.

Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

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