Science & Technology
Science and Technology
Science and Technology
Wed, February 18, 2009
Razorfish Selects Rackspace Hosting for Cloud Services
SAN ANTONIO--([ BUSINESS WIRE ])--Rackspace® Hosting (NYSE:RAX), the world's leader in hosting, today announced that Razorfish™, one of the largest digital marketing companies in the world, has selected Rackspace's [ cloud hosting ] platform.
Razorfish is working with Rackspace's [ cloud ] hosting division, [ Mosso® ], to build consumer-facing websites and web applications that can handle large traffic spikes during major promotions and product launches of brands. In particular, Razorfish develops microsites, community platforms, blogs, and web video for its clients using Rackspace's Cloud Sites™ and Cloud Files™ hosting services.
Cloud hosting and cloud storage services allow businesses to easily and cost-effectively manage websites. Rackspace's cloud services are Internet-based, which means Razorfish clients do not have to invest in more computer infrastructure even as their digital presence grows.
"We are lucky to have clients who believe in the power of digital marketing," said Tobias Klauder, director of IT software engineering at [ Razorfish ]. "Marketers who want to build their brands online want and need to focus on their customers' digital brand experience. While our clients turn to us for creative and other consumer-facing services, they also turn to us for services on the back end — services that ensure their sites function at an optimal level even during major spikes in traffic. That's why we rely on Rackspace."
Emil Sayegh, general manager of Rackspace's cloud hosting division, said his team is thrilled to welcome Razorfish and its clients as users of Rackspace cloud services. "Razorfish is well known for its innovation in digital marketing — they help to build marquis brands in our digital age," Sayegh said. "We're excited to see them take full advantage of our services to meet the growing needs of their clients. Our Internet-based, cloud hosting solutions add value to large and small companies alike that are serious about their web presence."
About Razorfish:
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients — many of them served in multiple markets — include Carnival Cruise Lines, MillerCoors LLC, Levi's, McDonald's and Starwood Hotels. Visit [ http://www.razorfish.com ] for more information.
About Rackspace's Cloud Hosting Division
Rackspace's cloud hosting division, Mosso, provides on-demand scalable website, application and storage hosting. Through its suite of cloud solutions, Cloud Sites™, Cloud Files™ and Cloud Servers™, Mosso, enables astute developers and IT managers to minimize the hassles, upfront investments and high costs associated with dedicated hardware while offering the ability to easily scale hosting resources. For more information about cloud hosting, visit [ www.mosso.com ] or call 1-877-934-0409.
About Rackspace Hosting
As the world's leader and specialist in hosting, Rackspace Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry's best technologies into a flexible service offering, making computing more reliable and affordable. A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support®, furthering the company's mission to be one of the world's greatest service companies. Rackspace is recognized as one of FORTUNE Magazine's 100 Best companies to work for, ranking number 32 on the 2008 list. Rackspace's portfolio of hosted IT services includes managed hosting ([ www.rackspace.com ]), email hosting ([ www.mailtrust.com ]) and cloud hosting ([ www.mosso.com ]). For more information on Rackspace Hosting please visit [ www.rackspace.com ] or call 800-961-2888.
This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, any statements concerning expected development, performance or operational results related to any particular customer or customers of our customers associated with our hosting solutions; any other statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include issues relating to the performance of a customer's configuration caused by forces outside of the control of Rackspace; changes in the economy, technological and competitive factors, regulatory factors and other risks that are described in Rackspace Hosting's Form 10-Q for the quarter ended September 30, 2008, filed with the SEC on November 10, 2008. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
