Science & Technology
Science and Technology
Science and Technology
Wed, June 16, 2010 Riverbed Is Recognized in 2010 Everything Channel Partner Program Guide and Obtains Five-Star Partner Rating
SAN FRANCISCO, CA--(Marketwire - June 16, 2010) - [ Riverbed Technology ] (
Riverbed recently launched its [ enhanced worldwide program ], introducing a two-tier distribution strategy in North America with the signing of Arrow Electronics and Avnet as Riverbed value added distributors (VADs). The RPN program focuses on partner profitability programs, quality engagement resources for business planning, market positioning, training and lead generation, as well as predictability centered around sales coverage, rules of engagement, opportunity registration systems, and trust based on a channel-driven sales model, neutral compensation and commitment.
Research for the 2010 Everything Channel Partner Program Guide and the Five-Star Partner Program rating was conducted by Everything Channel's research department. Everything Channel analyzed 130 vendor programs, rating vendors' responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (Enterprise, Midsize, Small and Emerging). Questions from each section were scored individually and weighted appropriately. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors that give solution providers the best partnering elements in their channel programs. The Five-Star rating is bestowed on programs whose overall rating is among the elite based on company size.
"We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information on the hottest new program offerings," said Kelley Damore, VP, Editorial Director, Everything Channel. "The quality of a technology vendor's partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year's Five-Star Partner Program winners for helping to drive greater revenue in the channel."
"Our Five-Star Partner Program recognition from Everything Channel validates our commitment to developing a channel program that is focused on our partners' success, and our ability to deliver services and products that fulfill their needs," said Dave Peranich, senior vice president of worldwide sales at Riverbed. "By providing our partner network with programs that help enhance their profitability, top-notch training and support, as well as next-generation IT performance solutions, we're able to help our partners generate new business while increasing their overall profitability."
The PPG list and those companies recognized as Five-Star are featured in CRN magazine and online at [ www.Channelweb.com ].
Forward Looking Statements
This press release contains forward-looking statements, including statements relating to the expected demand for Riverbed's products and services, and statements relating to Riverbed's ability to meet the needs of distributed organizations. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include our ability to react to trends and challenges in our business and the markets in which we operate; our ability to anticipate market needs or develop new or enhanced products to meet those needs; the adoption rate of our products; our ability to establish and maintain successful relationships with our distribution partners; our ability to compete in our industry; fluctuations in demand, sales cycles and prices for our products and services; shortages or price fluctuations in our supply chain; our ability to protect our intellectual property rights; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our documents filed with or furnished to the Securities and Exchange Commission. More information about these and other risks that may impact Riverbed's business are set forth in our Form 10-Q filed with the SEC on April 30, 2010. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements. Any future product, feature or related specification that may be referenced in this release are for information purposes only and are not commitments to deliver any technology or enhancement. Riverbed reserves the right to modify future product plans at any time.
About Riverbed
Riverbed Technology is the IT performance company. The Riverbed family of wide area network (WAN) optimization solutions liberates businesses from common IT constraints by increasing application performance, enabling consolidation, and providing enterprise-wide network and application visibility -- all while eliminating the need to increase bandwidth, storage or servers. Thousands of companies with distributed operations use Riverbed to make their IT infrastructure faster, less expensive and more responsive. Additional information about Riverbed (
Riverbed Technology, Riverbed, Steelhead, RiOS, Interceptor, Think Fast, the Riverbed logo, Mazu, Profiler and Cascade are trademarks or registered trademarks of Riverbed Technology, Inc. All other trademarks used or mentioned herein belong to their respective owners.
About Everything Channel([ www.everythingchannel.com ], [ www.channelweb.com ])
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.
About UnitedBusiness Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to [ www.ubm.com ].
