Science & Technology
Science and TechnologyScience and Technology 
Mon, June 21, 2010
Nestle Selects Sogec and Unica to Optimize Its Multi-Channel Marketing Initiatives
WALTHAM, MA and PARIS--(Marketwire - June 21, 2010) - [ Unica Corporation ] (
Nestle France: specific expectations for its multichannel marketing campaign management
Operating in France for 140 years, the Nestle Group has a portfolio of 50 brands (including Vittel, La Laitière and Herta, among others). Over time, the company has been able to expand its leadership position across a wide range of common and specialized food categories, from infant to clinical nutrition. Due to the proliferation of potential marketing channels, the company's CRM and marketing departments felt it necessary to evaluate campaign management solutions, and ultimately selected Unica to help it execute interactive marketing programs.
Sogec and Unica: combining the development, storing, and operation of marketing databases and multi-channel marketing campaign management
Nestle selected its long-time partner Sogec (which already supported the company on the "Croquons la vie" ["Let's take a bite out of life"] program) and Unica for its [ interactive marketing ] expertise. A database management specialist, Sogec is responsible for hosting, updating, populating, and segmenting the Nestle France consumer database. In production for several months now, Nestle France is managing its multi-channel marketing campaigns using Unica Campaign®, allowing the company to introduce personalized communication with each current and prospective customer.
Additionally, Unica's [ email marketing solution ], Unica eMessage®, which enables marketers to execute personalized emails, SMS, and other mobile communications, has been integrated into Nestle's solution to effectively respond to deliverability issues and ensure that emails arrive in the inbox rather than in spam folders.
Goals: to plan, decision, and execute relevant and personalized marketing messages using a marketing solution that can span channels.
Nestle's choice was principally motivated by:
- the history and success of the collaboration between Sogec and Unica
- the ease and speed of the solution's deployment
- the flexibility and range of the solution (managing the entire campaign from its design to its launch)
- the excellent reputation of the global software provider, Unica, and its huge capacity for innovation and investment, which guarantees the solution's longevity
Olivier Maire, Head of Business Development at Unica France, said, "We are proud of the collaboration with Sogec, which allows us to meet Nestle France's multichannel marketing needs." Thierry Fasolin, Deputy Director of Sogec Datamark Services, highlighted that "Unica's responsiveness and collaboration demonstrates the relationship's value and durability."
Sébastien Vigneau, Head of Marketing Database Management at Nestle, asserted, "When choosing the solution, we had high expectations -- which Unica and Sogec have met. We are already seeing excellent returns for email deliverability and other items. Unica and Sogec have both been very responsive throughout the implementation process."
About Sogec
Sogec Marketing Group is the French leader of the Operational Management of the Customer relationship. Its objective is to enable its customers to have an only contact able to ensure all necessary services for the establishment of an effective communication strategy in BtoC as BtoB.
Organized around specialized subsidiaries in the domains of the Management of the Promotional Operations (Sogec Gestion), Logistics (Logistic Sogec) and in the datamanagement (Sogec Datamark Services), Sogec Marketing Group has specialists able to answer all the problems related to the Customer Relationship. Founded in 1971, Sogec Marketing Group is present in France (headquarters in Villebon sur Yvette - 91) and in Germany.
About Unica
Unica Corporation (
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].
Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward-looking Statements
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