Science & Technology
Fri, June 25, 2010Thu, June 24, 2010Wed, June 23, 2010Tue, June 22, 2010Mon, June 21, 2010Sun, June 20, 2010Fri, June 18, 2010Thu, June 17, 2010Wed, June 16, 2010Tue, June 15, 2010Catalina Provides Better Insights into Consumer Behavior with Netezza and Fuzzy Logix
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Published in Science and Technology on Monday, June 21st 2010 at 6:10 GMT by Market WireBOSTON--([ BUSINESS WIRE ])--[ Netezza Corporation ] (NYSE: NZ), the global leader in [ data warehouse, analytic and monitoring appliances ],and Fuzzy Logix, LLC, a leading provider of advanced analytical solutions, today announced that Catalina Marketing is using Fuzzy Logixa™s in-database analytics library [ DB Lytixa" ] on the Netezza® TwinFina" i-Classa" enabled data warehouse appliance to deliver custom analytics for market basket analysis. By exploiting the performance of in-database analytics, Catalina expects to gain deeper insights into consumer purchase decisions and positively transform the application of analytics in the retail sector. The DB Lytix platform represents one of the first implementations of the Netezza i-Class module of advanced analytics.
"We are glad that we could provide a competitive edge to Catalina with our technology. We are very excited to be working with Catalina and hope to help them develop innovative and insightful analytical models."
aNetezza continues to be an important Catalina business partner with a proven track record of delivering innovative appliances; and, we are experiencing the same significant improvements in custom analytics due to in-database analytics. Fuzzy Logixa™s DB Lytix running on the Netezza TwinFin appliance, reduced cycle time for a key process, market basket analysis, from a multiple-hour run-time to finishing in minutes - an impressive enhancement considering this process covers 52 weeks, 80,000 products and 20,000,000 IDs,a said Ryan Carr, Vice President of Predictive Modeling and Analytic Systems at Catalina Marketing. aWe are excited to be partnering with Fuzzy Logix and Netezza, and we look forward to the value deeper data analysis, advanced trend spotting techniques and the ability to build custom analytical models will bring to our business.a
DB Lytix is the result of more than 10 years of extensive research on advanced analytical methods, and contains functions for mathematical and statistical analysis, data mining, and Monte Carlo simulations. DB Lytix leverages the high performance throughput of Netezzaa™s appliances and utilizes in-database analytics on Netezzaa™s shared-nothing Asymmetric Massively Parallel Processinga" architecture for tremendous gains in speed.
Prat Moghe, Netezzaa™s Senior Vice President of Strategy and New Markets, agrees, aFuzzy Logix was an early adopter of our i-Class in-database analytics vision and ported their in-database analytics library DB Lytix to the Netezza platform. We are pleased that Catalina has recognized the full potential of DB Lytix for very large sets of data on the Netezza platform. We are confident that many more enterprises will take notice of the power of in-database analytics and use it for gaining valuable insights from their enterprise data warehouse.a
According to Partha Sen, CEO of Fuzzy Logix, aWe are glad that we could provide a competitive edge to Catalina with our technology. We are very excited to be working with Catalina and hope to help them develop innovative and insightful analytical models.a
About Catalina Marketing
Catalina Marketing Corporation, [ www.catalinamarketing.com ], owns and operates the world's largest, transaction-level, shopper-data warehouse -- powering media networks to intelligently connect CPG, health care, and retailer marketers with specific audiences. Catalina Marketing develops, delivers, and measures shopper and patient-driven engagements with approximately 90M households and 130M patients annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. The company is based in St. Petersburg, Florida, with operations in the US, Europe and Japan.
About Fuzzy Logix
Fuzzy Logix, LLC is a high-tech analytics company, built on the results of more than ten years of research and development in advanced quantitative methods. Our vision is to use artificial intelligence and sophisticated quantitative techniques to solve complex problems faced by businesses. Fuzzy Logix delivers rich suites of advanced analytics and predictive algorithms in databases, memory and hardware. Our solutions allow you to analyze, infer and actTM. For more information, visit [ http://www.FuzzyL.com ]
About Netezza Corporation
Netezza Corporation (NYSE: NZ) is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezzaa™s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in todaya™s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts, and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit [ www.netezza.com ].
Netezza®, TwinFina", i-Classa" and the Netezza aNa™ logo are either registered trademarks or trademarks of Netezza Corporation.DB Lytixa" is a trademark of Fuzzy Logix, LLC.Other names may be trademarks of their respective owners.
